Puja

The classical economists didn’t explicitly formulate demand for money theory but their views are inherent within the quantity theory of money.

Advertising can be defined as a non personal presentation and promotion of ideas, goods or services paid by an identified sponsor

The ridge lines are the locus of points of an iso-quants where the marginal product of factors is zero.

The Liquidity Preference Theory says that the demand for money is not to borrow money but the desire to remain liquid.

Profit is the reward to an entrepreneur for the functions he renders in productive activity

Quasi rent is the earning of capital equipments such as machineries, buildings etc., which are inelastic in supply, in short run.

AIDA Model identifies the processes for achieving promotional goals in terms of stages of consumer involvement with the message.

Internal economies are caused by factors within the firm. It measures the company efficiency of production

Advertising Agency is just like a tailor. It creates the ads, plans how, when and where it should be delivered and hands it over to the client