Unit V

Technology and Business Communication

5.1 Role, effects and advantages of technology in Business Communication like email, text messaging, instant messaging and modern techniques like video conferencing, social networking, Strategic importance of e- communication

Role, effects and advantages of technology in Business Communication

Introduction

Communication is one of the basic elements of business. Customers, partners, and remote employees are people who should be able to stay in touch 24 hours a day, 7 days a week. You can grow your existing enterprise by means of supporting remote team collaboration. In particular, you can open new branches, find new clients and expand their reach (both domestic and international).

A few years ago, the capabilities provided by the introduction of IP telephony were seen as the best opportunity in the field of business communications. Today, advanced technology has advanced to allow interlocutors located hundreds of thousands of kilometres to feel the true effect of their presence. They can feel like they are sitting in the same room. This article describes which communication trends are leading the way towards 2020.

Role

So long as human beings are in the world, we have invented styles of conversation that have continuously evolved the manner we have interaction with every different, from smoke signals and homing pigeons to telephones and emails.

One of the greatest developments in telecommunications took place in 1831, when the telegraph changed into invented. Posts existed as a form of conversation earlier than this date, but it became the electrical engineering of the 19th century that had a innovative have an impact on.

These days, digital strategies have changed almost all other forms of communication, especially in business. I cannot keep in mind writing the final handwritten letter at paintings in preference to email. Recently, signatures have additionally end up virtual. I rarely pick up the phone. As an alternative, be part of i facetime, zoom, or google hangouts.

Searching returned on how communique has improved over the years, it is really wonderful ...

Smartphone

The cell phone become invented in 1849 and become an imperative part of homes and places of work inside 50 years, however tethering has impacted tool flexibility and privacy. Then got here the mobile smartphone. In 1973, Motorola created cell phones and started out a sequence of tendencies that would remodel verbal exchange all the time.

Early smartphones had been generally centered on the corporate marketplace, bridging the distance among telephones and private virtual assistants (pdas), however had been cumbersome and had quick battery existence. By 1996, Nokia launched telephones with qwerty keyboards, and by using 2010, the majority of android phones had been touchscreen simplest.

In 2007, Steve jobs brought the world's first iPhone, and apple paved the manner for the aesthetics of contemporary smartphones. Before the introduction of the iPhone, "turn telephone" and a telephone with a split keyboard and display had been not unusual. A 12 months later, a important software store become first released with 500 downloadable "apps". Presently, there are over 2 million apps in the apple app store.

Effect of technology on business communication

Communication technologies such as mobile phones, email, text messaging, instant messaging, and social networking have had a major impact on the business and personal lives of almost everyone. Technology makes communication faster and easier, but sometimes it gets in the way and can be misunderstood.

Instant communication

Sharing information with people inside and outside your organization is faster and easier than ever. The advantage is that you get the answer you need almost instantly. The downside is that businesses tend to permeate their personal time. The days of being able to go uninterrupted on an airplane, in a grocery store, or while playing a children's soccer match are over.

To make matters worse, some platforms display online status, others track open emails and send a message that they are always available when you look at your cell phone or computer.

The most popular apps (FB Messenger, WhatsApp, Google Hangouts, Yahoo, Skype) have further blurred the line between business and personal communication. It is common to communicate with clients to receive instant messages from friends and vice versa.

IT professionals can help identify safe and effective communications for your business and adjust settings to protect the time and space needed during non-business hours.

New communication platform

Business apps have opened even more lines of communication. For example, Slack is easy to learn, with links and file uploads displayed in sequence, allowing you to search for all conversations later. Also, the ability to create Google Hangouts from within a chat room is a cool and useful feature.

Basecamp makes it easy to share files and stay on top of project and client information. It's easy to use and is the go-to tool for starting and executing team communication.

Wrike is a task and project management tool that allows you to easily send "@" messages to team members through task and activity streams to bring context to your conversations.

Also, some of the apps and platforms mentioned above make it easy to communicate regardless of time zone or language barrier.

IT consultants are the best source of information about the best business programs and platforms for your company.

Intentional communication

Technology has made communication instant, but planning communication with remote employees is also important. Companies that use telecommuting and virtual offices need to stay in touch with remote employees and groups to ensure that everyone is working towards the same goal. Even if you work in a common office, you can't replace a particular meeting where big decisions are discussed with instant communication.

Communication is only 7% verbal and 93% nonverbal. The non-verbal element consists of body language (55 percent) and tone (38 percent)

As we all know in text messages, written words can be misunderstood (for example, irony is not translated well). Messages without tones or intonations can lose their meaning. As you can see from the figure above, the phone is not as effective as meeting in person. In fact, more than half of the messages are lost during a call. Not only is Skype popular because it's cheap, but knowing who you're talking to makes communication more effective.

IT professionals can help you safely install the equipment you need for the most effective business communication.

Instant distraction

It's very common for employees to wear headphones in the office, but if you think most employees are listening to music, think again. Most people block the constant "ringing" of office chatter, ringing calls, and instant messages. Communication tools designed to be productive can make it difficult for employees to perform one task at a time. If your concentration is constantly interrupted, it is difficult to achieve anything.

According to one study, 82% of all interrupted work resumes on the same day. However, it takes an average of 23 minutes and 15 seconds to return to the task. In one survey, people were assigned typical office tasks. It's about replying to a series of emails. Under certain conditions, they were not interrupted. Under other conditions, they were interrupted by phone and IM. Using NASA's workload scale, which measures various aspects of stress, research found that people score significantly higher when interrupted. They had higher levels of stress, frustration, mental effort, a sense of time pressure, and a mental burden.

Advantages of Technology in Business:

1. Technology improves business' communication.

Businesses rely on several aspects of technology for communication like email, Skype, instant messaging, business phones, video conferencing technology, etc. Communication breakdowns can result in disasters for businesses and employees. Technology can assist in ensuring that you simply are prepared for even the most difficult communication obstacles.

2. Technology increases efficiency.

It's no secret that there are some awesome technological advancements in recent years. Advancements like Lifesize's video conferencing technology and Zulty's VOIP phone cloud solution are strategically designed to enhance efficiency and reduce lay time within the office.

3. New innovations protect important assets.

Cyber-attacks are growing at an alarming rate. So too are the amazing cyber-security defences like Sophos' Deep learning technology. In an age where most important business assets are stored within the cloud or on endpoints, it's imperative that businesses employ security technology to protect those assets.

4. Employees demand it.

The role of technology in business isn't new, but it's expanding. Employees expect their employers to provide them with the latest and greatest technology which can, in turn, help them be successful in fulfilling their job responsibilities. It's hard to compete against businesses that fully employ technology advancements when your own business is lagging in their technology.

5. With technology, there are no limitations.

Client-Map-Update-2017

We know this principle is true from first-hand experience. We are a company that has 20 employees stationed in 10 different locations across the North-western us. If it wasn't for technology, we simply wouldn't achieve success in coordinating all of the workers. Businesses across the state are are diverse in needs, culture, and education. Advances in technology can help businesses address these differences unlike ever before. There’s no limit to what are often accomplished by a business that employs a successful technology plan.

6. Technology keeps employees engaged.

Technology keeps employees engaged in many different ways. It allows employees to telecommute to work. It encourages collaboration between co-workers in businesses through tools like file sharing. It improves communication. It reduces stress by allowing you to schedule important deadlines and meetings on your electronic calendar. It also gives employees flexibility to perform work functions on your mobile device.

7. Tons of new resources exist which will improve your business.

Technology is growing fast, prices are dropping, and new innovations are being rolled out constantly. If you haven't been consistently looking out for new technology to help your business, chances are that you have missed something. For instance, the Comfort Company implemented video conferencing technology that saved them time and costs while improving relationships and communication. Savage Public Schools discovered the necessity to totally revamp their technology and have since enjoyed an improved school system. There certainly are technology solutions out there which will improve your business.

8. Technology is important to succeed.

Whether you like it or not, technology is important to business success. Employees believe it for day-to-day operations. Outside companies, clients, and prospective clients evaluate you on your use of technology. HR relies on technology to coach and develop employees. Accounting employees rely on technology to complete payroll and execute necessary monetary management functions. Management relies on technology to communicate with those they supervise. Without technology, companies would almost certainly fail to accomplish all that there's to try to do.

9. Technology increases the capacity of businesses.

Technology allows businesses to succeed in more people in less time. For instance, here at Pine Cove, we use a spread of technology mediums to speak with our clients, potential clients, and experts within the industry. We use technology to host monthly webinars, to send e-newsletters, and publish news and blogs. Technology also increases the capacity of businesses to work together through technology like CRM's.

10. Technology saves time and money

Lastly, technology now performs many of the mundane tasks that employees wont to be expected to perform. This enables employees to focus their time elsewhere on more important duties. This will save money by cutting back on employee expenses and improving productivity.

Internet

While the internet makes some aspects of business easier for both the customer and therefore the company, the element of communication can sometimes be more challenging. Granted, email provides customers with the convenience of typing a message and sending it with the click of the mouse. At the same time, the faceless quality of online communication can create hindrances to companies that do much of their business online. As a result, savvy businesses take the time to consider the various areas of Internet communication to ensure that their customers receive the simplest service available.

Email

Any company that does business online has an email address for customers to use, and most companies offered several different addresses that enable customers to send the message to the proper department within the company. The question is often not one of email, but rather of what sort of email to possess. While online providers like Google, Yahoo! and Hotmail offer free email, these sorts of services often leave the user with spam issues. Additionally, a number of these services mistakenly block messages to customers. This means that a company should consider investing during a business email provider that gives stronger filters.

Advantages and disadvantages of using email for business

E-mail is a great advantage for businesses because it allows them to send all kinds of electronic data efficiently and effectively.

Benefits of using email

1. Email can improve efficiency, productivity, and business readiness. The use of email in business is as follows:
2. Cheap-Sending an email costs the same regardless of distance or number of recipients
3. Fast-Email should reach recipients in minutes, or at most hours
4. Convenient-Messages are stored until the recipient is ready to read, making it easy to send the same message to a large number of people.
5. Persistent-You can keep a record of your messages and replies, including details of when the message was received.
6. One of the main benefits of email is that you can attach files to email so that you can quickly and easily send electronic files such as text documents, photos and datasheets to multiple contacts at the same time.
7. Check with your Internet service provider to see if there is a limit to the size of email attachments you can send. Some companies may also limit the types and sizes of attachments that they are willing to receive.

You can further benefit and improve efficiency by configuring your email software as follows:

a)     Automatically create entries in the address book for every message you send and receive.

b)    Automatically respond to incoming emails. For example, confirm receipt of an order or let others know that you are on vacation or out of the office.

Disadvantages of using email

Despite its many advantages, there are certain weaknesses in email that need attention:

1. Spam-Unless you install a firewall and anti-spam software, unsolicited email can overwhelm your email system. Other Internet and email security issues can occur, especially if you are using cloud or remote access.
2. Virus-Easy to spread via email attachments. Find out how to detect spam, malware and viruses.
3. Sending Emails by Incorrect-The click of a button can cause an email to be accidentally sent to the wrong person, revealing sensitive data or sensitive business information. Care must be taken to minimize the possibility of business data breaches and theft.
4. Data Storage-Electronic storage space can be an issue, especially if emails with large attachments are widely distributed.
5. The informal nature of email can lead to inadvertent or inadvertent remarks and can be damaging to your business. To minimize these risks, you need to create and implement business email and Internet usage policies.

Gmail account

In March 2020, Google rolled Meet to a private (free) Google account.

Free Meet calls can only have one host and up to 100 participants, compared to the 250-caller limit for Google Workspace users and therefore the 25-participant limit for Hangouts. Unlike business calls using Meet, consumer calls aren't recorded and stored. Google states that Meet's consumer data won't be wont to target ads. Call data is reported not getting used for advertising purposes, but Google reserves the proper to gather data on call duration, participants, and participants' IP addresses, supported an analysis of Meet's privacy policy.

Users need a Google account to start out a call, and like Google Workspace users, anyone with a Google account can start a Meet call from within Gmail.

Starting March 2021, each free meeting is going to be limited to hour.

Text Messaging

Irrespective of what digital tool you operate, communique written in the form of easy or textual content messages has turn out to be a common way to connect. It is convenient for brief conversations and a handy way to live in touch with others while talking at the cell phone is a trouble. Textual content messages aren't useful for long or complicated messages. The audience ought to don't forget it carefully.

It's far frequently said that you may tell how vintage you are by entering a smartphone range in your cellular telephone. If a person uses his thumb even as retaining a virtual device, he or she may have grown up in a video game and are precise at one-exceeded interface. If he holds the virtual device in a single hand and enters the wide variety inside the different, he may be over 30 years vintage or unfamiliar with a few technical gadgets. Of route, there is no actual correlation between input and age, however it's miles a beneficial example to use whilst considering who the audience is while writing a text message. If the person has one hand and is aware of all the abbreviations which are not unusual to textual content messages, he can be able to communicate correctly the usage of similar code. If the man or woman has each finger, it's far higher to apply fewer phrases and spell them out. Textual content messages are a splendid tool for connecting at the go, but keep in mind your target market and your agency and choose the phrases, terms, or abbreviations that bring your message.

Powerful business textual content message tips

Recognize the recipient. "?% dsct" can be a comprehensible manner to invite a close colleague what the precise cut price is to offer to a selected customer, but if you're writing a textual content for your boss, "what's Murray?" would you like to get a% cut price? " Are you ordering $ 1,000? "

Count on unintended misunderstandings. Textual content messages frequently use symbols and codes to specific mind, ideas, and emotions. Given the complexity of communication and the ease however confined gear of text messages, be aware about the restrictions and do not get confused by brief messages.

Frequent contact with someone can result in harassment and borders. Textual content messages are a tool. Use it as needed, but do now not abuse it.

Please unplug it on occasion. Do you sense which you are constantly linked? If you do not have a cell phone and cannot connect to human beings in 15 mins, do you sense lost or "lost"? Now and again, it could be healthful to be unavailable for some time — the whole lot, which includes textual content messages, is sparsely.

Do no longer text message or drive. Studies have proven that if a driver holds the steerage wheel and sends a textual content message, the possibilities of an accident boom dramatically (Houston chronicle, 2009). Having an twist of fate while doing business in a agency isn't always very plenty pondered on your judgment or your employer.

Instant Messaging

Short Message Service (SMS), or text messages, are placed in the Digital Business Communication Toolbox. One of the useful features of SMS networks is that the ability to broadcast a brief burst of data to a mobile device in an emergency. There are other applications that fall into the "do not reply" category, such as the widely used one-way text message. Today, mobile operators often notify you of invoice deadlines, banks notify you that your account has been debited, or pharmacies send you reminders to receive your prescription. Companies can also use SMS technology in their marketing campaigns to attract customers with automated prompts and responses.

Instant messaging (IM) is becoming more and more popular as a business communication tool, especially for more informal communication. Examples of widely used IM services include Google Talk (commonly referred to as Google Chat), Slack, Jabber, and Spark. The advantage of IM is that messages are sent and received instantly in real time, and responses are organized in a "conversational" format that supports two-way communication. Colleagues working on a shared project but far away can chat as if they were in the cubicle next door. During a call with a customer, the sales team can pass information "privately" to every other and discuss what they assert.

The following example is an example of a private chat between Peter and Tom. Intended for sales reps in conference calls with prospects. The conversation between Peter and Tom is considered a backchannel chat. This is when an individual uses a networked computer (often via IM) to maintain a real-time online conversation along with a primary group activity or live conversation.

Another useful application for IM is interactive customer support. More and more customers are invited to chat online with their specialists while visiting the company's support website or on hold over the phone.

While these messaging systems feel more informal when using IM and SMS communication tools, it is important to remember that they are still acting in a professional environment. If you chat with a colleague who is your personal friend through the internal IM system, you can omit the capital letters and punctuation. However, when you talk to customers, colleagues, or managers about company-related topics, you need to communicate in a professional way.

IM and SMS are great digital communication tools, but they have some drawbacks. Some companies do not allow their use due to security and liability concerns. Sending company information via public IM services can be risky. IM and text can also be a source of distraction for many employees, especially if they are engaged in conversations with important customers or if they are trying IM while driving.

Modern Techniques Like Video Conferencing

Video conferencing is a visual communication session between two or more users no matter their location, featuring audio and video content transmission in real time.

For effective video conferencing, business companies or organizations got to set up a profiling conferencing software and hardware solutions for rooms, PCs, mobile devices, and browsers. Video conferencing consists of an endpoint (ranging from an easy PC to a telepresence system), video conferencing server (to run group videoconferencing), peripherals (webcam, microphone, speakerphone, headset, etc.) and software infrastructure (video processing, content transmission, integrations). Video conferencing may be a modern high-tech communication tool for increasing efficiency for businesses, optimizing and accelerating decision-making processes, and cutting customer’s and company staff travel costs.

Video Conferencing Benefits

1. Save your time. You’ll run video meetings with remote colleagues on the run right from your desktop or meeting room. With video meeting solution you don’t waste some time and money on business vacations, cut event management costs, etc.
2. Easy-to-use. You only need to schedule your video meeting, invite your colleagues and begin video conferencing right away! Your conferencing software also will send you a notification to remind you of your meeting. Additionally, video conferencing system interface is extremely user-friendly and doesn't need additional trainings.
3. Collaboration tools. For efficient workflow video conferencing system often features different collaboration tools, like content and screen sharing, slideshow, instant messaging. Collaboration tools allow multiple users to figure on a joint project, share their results and brainstorm ideas.
4. Real-life impressions. As compared to phone talks, video conferencing is far closer to real life because it features visual contact. During a video meeting you'll see user’s emotions and articulation and establish eye contact, which is crucial for social communication and particularly business interactions. Additionally, video conferencing systems don't allow users to distract, making it easier to focus on the communications as during a true meeting.
5. Security. Modern video conferencing systems are based on specialized codecs, proprietary protocols and actively using encryption, which is why security risks can only be caused by a human factor.

Meeting through Zoom App

An American communications technology known as Zoom Video Communications, Inc. (Or simply Zoom) which is headquartered in San Jose, California. It helps people with its video telephony and online chat services via a cloud-based peer-to-peer software platform, used for conference calls, telecommuting, distance learning, and social relations.

Former Cisco engineer and executive Eric Yuan founded Zoom in 2011 and released the software in 2013. [8] Zoom's aggressive revenue growth and recognition of the ease and reliability of its software have made it a "unicorn" company with a valuation of $ 1 billion in 2017. The company first made a profit in 2019 and completed its initial public offering that year. The company participated in the NASDAQ-100 Stock Index on April 30, 2020.

Since the beginning of 2020, Zoom's software usage has increased significantly worldwide with the introduction of quarantine measures adopted in response to the COVID-19 pandemic. Its software products face public and media scrutiny related to security and privacy issues. Some of Zoom's employees are based in China, raising concerns about surveillance and censorship.

Google meet App

Google Meet (formerly Hangouts Meet) may be a video communication service developed by Google. It's one among two alternative apps to Google Hangouts, and therefore the other is Google Chat.

The features of Google Meet are:

1. Two-way and multi-directional audio and video calls with resolutions up to 720p
2. Accompanying chat
3. Call encryption between all users
4. Noise cancelling audio filter
5. Video low light mode
6. Ability to hitch a gathering via an internet browser or Android or iOS app
7. Integration with Google Calendar and Google Contacts for one-click conference calls
8. Screen sharing for viewing documents, spreadsheets, presentations, or other browser tabs (if you're employing a browser)
9. Ability to call meetings using US dial-in numbers
10. The host can reject the entry and delete the user during the decision.
11. Google Meet uses a singular protocol for transcoding video, audio, and data. However, Google has partnered with Pexip to supply interoperability between Google Meet and SIP / H.323-based conferencing equipment and software.

Hardware

In May 2020, Asus announced video conferencing hardware designed to be used with Google Meet in room settings. This includes a "Meet Compute System" mini-PC, a fanatical camera and microphone.

On September 15, 2020, Google partnered with Lenovo to announce the Meet Series One. This includes Meet computing systems with Edge TPUs, "smart cameras" with noise reduction, "smart audio bars", and remote or touch screen options. Support Google Assistant

Cisco WebEx Meetings App

Cisco WebEx may be a suite of video conferencing and collaboration products. This cloud-based collaboration suite consists of software like WebEx Meetings, WebEx Teams, and WebEx Devices. The WebEx suite integrates Cisco's WebEx web conferencing platform with the Cisco Spark team collaboration app. The service was rebranded under WebEx in April 2018 to centralize Cisco's collaboration portfolio.

Cisco WebEx products provide features like online conferencing, team messaging, and file sharing. The suite is taken into account the leading collaboration platform within the unified communications space and is meant for both small group collaborations for SMBs and enormous group meetings for enterprise-wide deployments.

Users can join the video conference from the desktop or mobile app. An internet version of WebEx is additionally available, but other versions offer more features. Users also can share files and participate in team messaging features. This service is supported by both the Cisco WebEx Meetings app and therefore the WebEx Teams app.

What does Cisco WebEx offer?

WebEx team

WebEx Teams may be a cloud-based team collaboration application with video conferencing, messaging, file sharing, and a whiteboard. The software provides a permanent virtual meeting room for internal and remote teams to collaborate. WebEx Teams is primarily a cloud-based service, but it also supports hybrid and on-premises systems.

WebEx Teams provides third-party app integration, from project management services like Asana and Pivotal Tracker to customer relationship management like Salesforce and Zendesk. WebEx Teams also provides integration via API through the Cisco WebEx for Developers program. The platform allows developers to create custom apps that reach Teams functionality to everyday workflows.

WebEx meeting

WebEx Meetings is Cisco's cloud-based web and video conferencing service that permits global and virtual teams to collaborate in real time on mobile devices and standards-based video systems. WebEx Meetings includes features like screen sharing, meeting recording, customizable layouts, and meeting broadcasts.

WebEx Meetings is integrated with Slack and Microsoft Teams, so users can start or join WebEx video conferencing directly from either platform. WebEx Meetings provides calendar integration for Outlook, Office 365, Google Calendar and more, and also integrates with IBM Connections and Microsoft OneDrive for file sharing.

WebEx Meetings features a private room that users can customize, schedule meetings, and hold open for unplanned meetings. Users also can schedule meetings from the WebEx team, join WebEx meetings from the team, and continue conversations with the team after the meeting is over.

WebEx Meetings supports large-scale events like webins and virtual training. WebEx events support interactive webins and events for up to three ,000 attendees. WebEx Training supports live or on-demand training sessions with features like testing and automatic scoring for over 1,000 participants. WebEx Webcasting supports large-scale virtual events with over 40,000 participants.

WebEx Meetings also features a customer service called WebEx Support. The service includes features like live chat, video conferencing, remote desktop control, automatic queuing and routing.

WebEx device

Cisco WebEx includes a spread of meeting room devices with WebEx Room Series and WebEx Board. The WebEx Room series includes a kit of devices with cameras, codecs, speakers, and microphones for little and medium-sized conference rooms. The kit integrates with a flat panel display to support cloud and on-premises deployments. The WebEx Room Kit supports meeting rooms which will accommodate up to 7 people, and Room Kit Plus supports meeting rooms which will accommodate up to 14 people.

WebEx Room 55 supports small and medium-sized meeting rooms which will seat 6 to eight people. Includes 55-inch 4K display, camera, codec, microphone and speakers. WebEx Room 70 supports an outsized meeting room which will accommodate up to 14 people and features one or dual 70-inch 4K display, integrated camera, microphone and speakers. Both WebEx Room 55 and WebEx Room 70 are built for cloud and on-premises deployments and offer advanced features like speaker tracking, automatic framing and wakeup.

The WebEx board features a 55-inch or 70-inch interactive whiteboard that gives wireless presentations, audio and video conferencing, and content annotations. Content created on the WebEx Board is stored within the cloud and may be accessed from the associated virtual workspace within the WebEx Teams app.

Social Networking

Social media may be a collective term for websites and applications which focus on communication, community-based input, interaction, content-sharing and collaboration. Different types of social media are normally dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the.

Many individuals will use social media to stay in touch and interact with friends and family, while others use it to communicate with different communities. Many businesses will use social media as how to plug and promote their products. In addition, business to consumer (B2C) websites include social components, like comment fields for users. Other tools are created to aid in tracking the number of mentions and brand perception.

Social media has become larger and more accessible due to access to mobile applications, with some samples of social media including Twitter, Facebook, LinkedIn.

Types of social media

Here are some examples of popular social media platforms:

1. Twitter is a free microblogging service that permits registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices.

2.     Facebook is a popular free social networking website that permits registered users to make profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues

3.     LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of individuals they know and trust professionally.

4.     You tube YouTube is an American online video sharing app which is headquartered in San Bruno, California. Created by former PayPal employees Chad Hurley, Steve Chen, and Jawed Karim in February 2005, the service was acquired by Google in November 2006 for US $ 1.65 billion and is now one among its subsidiaries. It's operated as. Consistent with Alexa Internet rankings, YouTube is that the second most visited website after Google search. It options people to upload videos, view, rate, share, increase playlists, report, discuss videos, and subscribe other users. Available content includes video clips, television program clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, vlogs, short original videos, and academic videos.

Most content is generated and uploaded by individuals, but media companies like CBS, BBC, Vevo and Hulu offer some content via YouTube as a part of their YouTube partnership program. Unregistered users can watch videos on the location, but cannot upload them. On the opposite hand, registered users can upload a vast number of videos and add comments. Age-restricted videos are only available to registered users who have confirmed that they're 18 years aged or older. As of May 2019, over 500 hours of content are uploaded to YouTube every minute, and 1 billion hours of content are viewed on YouTube a day . YouTube and selected creators will earn advertising revenue from Google AdSense, a program that targets ads consistent with the content and audience of the location. Most of the videos are liberal to watch, with exceptions like subscription-based premium channels, movie rentals, YouTube Music and YouTube Premium, subscription services that provide premium and ad-free music streaming, respectively, and ad-free. Access to all or any content, including exclusive content commissioned by celebrities. Supported reported quarterly advertising revenue, YouTube's annual revenue is estimated at US $ 15 billion. YouTube handles copyrighted content contained in uploaded videos, recommended algorithms to perpetuate videos that promote conspiracy theory and falsehood, and characters and videos that appear to be aimed toward children but are popular. We are faced with criticism of operational aspects, like hosting videos that contain content that suggests violent or sexual intercourse, including. Fluctuating policies regarding the number of minors attracting paedophilia activities within the comments section and therefore the sorts of content that are eligible to be monetized in advertising.

5.     Wats App WhatsApp is not just for phones. WhatsApp Web gives you access to popular chat messenger on your Mac, Windows, iPad, or Android tablet. WhatsApp Web is extremely easy to line abreast of any of those devices. The great thing is that you simply can use WhatsApp Web without a phone. During a nutshell, WhatsApp Web online is essentially a mobile mirror. To use WhatsApp Web, you would like to possess your iPhone or Android phone on the brink of your computer. This text also discusses whether you'll use WhatsApp Web when your phone is far away from or far away from your computer. We’ve covered an inventory of important features you would like to understand to find out WhatsApp Web. Continue reading because it describes the way to use WhatsApp Web and the way it works.

1. Twitter

Twitter is a micro blogging and social networking service on which users post and. User’s access Twitter through its website interface, through Short Message Service (SMS).

1. Founder(s): Jack Dorsey; Noah Glass; •Biz Stone; Evan Williams
2. Launched: July 15, 2006; 13 years ago
3. Founded: March 21, 2006; 13 years ago
4. Users: 321 million active users; (February 2019)

Twitter

Twitter is a free online social networking service used to send/receive short messages within a specified group. Considerably like sending an email to a list , a Twitter post conveys a message to a predetermined list. However, the message must be a short, concise thought; 140 characters or less, to be precise. Twitter's homepage self-defines Twitter as: "... a service for friends, family, and associates to communicate and stay connected through the exchange of quick, frequent answers to at least one simple question: What are you doing?" Twitter offers the choice of viewing content on your Twitter homepage or receiving notifications on your mobile device.

Why I liked Twitter...

I found that Twitter is extremely contagious. Soon i was finding out Obama's Twitter account, reading Social Media Club's postings, and following CNN's account with notifications to my phone so I could stay awake on the newest breaking news. It had me hooked! I wanted to understand what people were doing. i used to be craving the communication.

Twitter for Business communication

How could my business benefit by sharing (sending/receiving) concise information with a group of people? Currently, most Twitterers seem to use it for private socializing, for communicating their life with their friends. However, Twitter does provide new tools which will help move your business. Here are five examples:

1. Transmit Instantaneous Messages and Log Information: the other day I spoke with someone that's part of a team that goes into businesses to figure on networks. While working they send Twitters to every other announcing what they're doing. Everyone who is a a part of the team can see the same information and respond if needed. Additionally, the messages are logged on the Twitter site. All communication is retrievable for future references.
2. Drive Traffic to a Blog and/or Website: When this text goes live, I'll let my friends and associates know -- and hear their feedback -- by Twitter. I also drive traffic to other articles, sites, and information that might be useful to people in my Twitter network, knowing they're going to do the same for me.
3. Discover New and Developing Ideas: By using Twitter to follow thought leaders in your industry you'll stay in-tuned with new and emerging ideas. Short ideas and thoughts will be broadcast in an attempt to solicit feedback. Many bloggers will list their Twitter accounts on their blogs -- by following the person in Twitter you'll gather new information even before it hits the blog. Check out this Twitter from rickklau announcing a new wiki and asking for help developing it: Need help with a high-visibility political site - not candidate-centric - in the next couple days. E-mail me rick@rklau.com if interested.
4. Fuel New Ideas: Often as I read the Twitters of thought leaders i will begin to develop new ideas. In other words, the Twitters is springboards for your own creative thinking. Here's a Tweet from gaping void in reflection of the Microsoft/Yahoo takeover: Still not convinced that a MSFT+Yahoo merger is enough to get in Google's way, long-term.
5. Discover Breaking News: Since I communicate for a living, I find it helpful to learn of breaking news. These news events often provide a catalyst for initiating conversation with people that I'm meeting. Here's a sample from news media jim while at the White House: budget chairman Spratt has just received the President's budget. At cursory glance, he didn’t seem impressed

2.     Facebook

Facebook may be a popular free social networking website that permits registered users to make profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is out there in 37 different languages, includes public features such as:

Marketplace - allows members to post, read and reply to classified ads.

Groups - allows members who have common interests to seek out each other and interact.

Events - allows members to publicize an event, invite guests and track who plans to attend.

Pages - allows members to make and promote a public page built around a selected topic.

Presence technology - allows members to see which contacts are online and chat.

Within each member's personal profile, there are several key networking components. The most popular is arguably the Wall, which is actually a virtual bulletin board. Messages left on a member's Wall are often text, video or photos. Another popular component is that the virtual Photo Album. Photos are often uploaded from the desktop or directly from a smartphone camera. There's no limitation on quantity, but Facebook staff will remove inappropriate or copyrighted images. An interactive album feature allows the member's contacts (who are called generically called "friends") to discuss each other's photos and identify (tag) people in the photos. Another popular profile component is status updates, a micro blogging feature that permits members to broadcast short Twitter-like announcements to their friends. All interactions are published in a news feed, which is distributed in real-time to the member's friends.

Facebook offers a range of privacy options to its members. A member can make all his communications visible to everyone, he can block specific connections or he can keep all his communications private. Members can choose whether or to not be searchable, decide which parts of their profile are public, decide what to not put in their news feed and determine exactly who can see their posts. For those members who wish to use Facebook to communicate privately, there's a message feature, which closely resembles email.

In May 2007, Facebook opened its developers' platform to permit third-party developers to create applications and widgets that, once approved, could be distributed through the Facebook community. In May 2008, Facebook engineers announced Facebook Connect, a cross-site initiative that permits users to publish interactions on third-party partner sites in their Facebook news feed.

Advantages of Facebook

Facebook has experienced dramatic growth, it's reached quite a billion users and it's still growing rapidly, It are often very useful but you want to avoid becoming addicted to it, it's good privacy setting as you'll start a video call, you'll upload the photos and the videos for free of charge.

Facebook helps you connect & share with the people in your life, you'll connect and find your old school friends and college friends, you'll connect with your relatives, you'll make new friends on Facebook from the various areas of the planet , you'll connect with people by using Facebook chat and therefore the messages.

Facebook allows you to hook up with different people from anywhere in the world, it helps you learn more about the culture, the values, the customs and therefore the traditions of the other countries within the world.

Many people especially the students use Facebook chat for group discussions, while some businesses use it for short meetings; It provides an easy and small chatting application that you can use to talk with your friends.

You can sell a product or promote the products or the services, thus you increase the possibilities of creating money on the net, It allows the establishment of partnerships between various projects.

You can increase your brand value and social media presence for your business, It helps you to seek out new leads and client, if you employ it properly, you'll use Facebook Ads and Fans page to advertise your business that permits you to target people of a selected age, geographic location, interests, So, they assist make your ads most useful and effective.

Facebook provides many gaming and Facebook apps that you can use and enjoy like photo editing, the horoscope, the stock analysis while some people open Facebook only to play the games.

Facebook offers you an email address which works similar to Yahoo, Gmail, Outlook, and Hotmail, It allows you to send and receive an email with users both within and outside of the site. It's based on your Facebook user name and you'll also receive the files attachment through Facebook email.

Facebook is a source of information and news, it's one of the best sources to remain updated with the latest news & updates, you'll not miss the important updates, The Bloggers and Internet marketers can subscribe popular blog Fan pages and keep themselves up with latest updates.

Disadvantages of Facebook

If you use Facebook for online banking, the social networking or other services, you'll risk a theft to your personal information like the name, the address, the credit card number, So, The unscrupulous people can access this information through unsecured connections or by planting software then use your personal details for his or her benefit, and they cause many serious troubles.

Facebook users are often suffering from the virus attacks on their systems, Virus programs are inconspicuous and should get activated if you click a seemingly harmless link, So, the computers that are connected to the web are very prone to targeted virus attacks and may end up crashing.

Spamming refers to sending the unwanted e-mails in bulk which give no purpose and needlessly obstruct the entire system, it are often very frustrating for you as it makes your Internet slower and less reliable.

The pornography is the biggest disadvantage of Facebook which allows you to access and download many pornographic photos, videos, they can be detrimental for the children and the teenagers, and they can play a havoc in the marital and the social lives of the adults.

Many hackers have similar websites to Facebook, They continuously send the emails to the people asking to log in to their account to see new photos of Facebook Scam, Facebook is susceptible to the attacks, Several hackers actively alter people’s profile information, Many Facebook users can tell you that they noticed a change in their profile information while they weren't logged in.

Many people use Facebook day and night without thinking how much time they have wasted on it and that they could have done more important work during that point, your personal information exposed to each friend of yours or even to the public. On Facebook, your personal life updates come to the notice of all your friends and others and so your privacy is compromised.

Many pictures are uploaded on Facebook every day, on opening those virus-attached pictures, you create a danger to your data and your computer as Facebook or the other website can’t check for all quite viruses.

Facebook is a useful and helpful tool but it becomes harmful if you start to waste your valuable time because the loss of your precious time can cause other problems, as you spend so much time in commenting, viewing others’ pictures, playing games or doing other stuff.

3.     LinkedIn

LinkedIn is a social network for the business community. Founded in 2002, the site is a place for professionals to attach with past and current colleagues, increase their number of business connections, network within their industry, discuss business ideas, search for jobs and look for new hires.

LinkedIn users create professional, résumé-like profiles that allow other site members to find out more about their business background, their areas of experience, and groups or organizations they belong to. Once users create their profile, they will add other users to their network.

The profiles also include options for including status updates that permit people during a user's network know what they're working on and once they could be traveling, or offer advice when needed. There's also a feature that allows those not signed in to LinkedIn to look at parts of the profile the user deems allowable.

LinkedIn's main features include the following:

1. Keep in touch: With people changing jobs so often, LinkedIn gives users the opportunity to remain updated on where the people in their professional network are working and how to contact them.
2. Get help: When a user's network of contacts can not help with a business problem, two LinkedIn tools, Answers and Groups, allow them to connect with experts through trusted introductions.
3. Search for jobs: LinkedIn's jobs feature lets users search thousands of employment listings, with options for filling out applications directly on the site. The application and the user's LinkedIn profile are then sent on to the potential employer.
4. Hire new employees: Hiring managers can use LinkedIn to seek out the candidate with a selected skill set and necessary experience.

LinkedIn currently has over 160 million members in the united states and 610 million worldwide. LinkedIn members include executives from 92% of Fortune 500 companies, and 77% of recruiters are on LinkedIn.

4.     YouTube

YouTube is a video sharing service that permits users to watch videos posted by other users and upload videos of their own. The service was started as an independent website in 2005 and was acquired by Google in 2006. Videos that are uploaded to YouTube may appear on the YouTube website and may also be posted on other websites, though the files are hosted on the YouTube server.

The slogan of the YouTube website is "Broadcast Yourself." this implies the YouTube service is meant primarily for ordinary people that want to publish videos they have created. While several companies and organizations also use YouTube to promote their business, the vast majority of YouTube videos are created and uploaded by amateurs.

YouTube videos are posted by people from all over the world, from all kinds of backgrounds. Therefore, there's a large range of videos available on YouTube. Some examples include amateur films, homemade music videos, sports bloopers, and other funny events caught on video. People also use YouTube to post instructional videos, like step-by-step computer help, do-it-yourself guides, and other how-to videos. Since Google offers revenue sharing for advertisement clicks generated on video pages, some users are able to turn YouTube into a profitable enterprise.

While YouTube can serve a business platform, most people simply visit YouTube for fun. Since so many people carry digital cameras or cell phones with video capability, more events are now captured on video than ever before. While this has created an abundant collection of entertaining videos, it also means people should be aware that whatever they do publicly might be caught on video. And if something is recorded on video, it just might end up on YouTube for the whole world to see.

YouTube has become a highly influential media which is extremely popular among users worldwide. Today, YouTube has millions or even billions of users worldwide. This is often one of the most popular social media along side Facebook, Twitter et al. The popularity of YouTube is closely intertwined with the publishing opportunity offered by the social media because users can publish their videos both documentary and featured ones. In such how , users get ample opportunities to share their videos instantly. At an equivalent time, the distinct feature of YouTube is its performability because it's the performativity of videos that attracts users and the more performable a video is that the more users will watch it, the more popular it becomes.

Even though YouTube focuses on sharing videos mainly, the social media still opens wide opportunities for users to share their creative ideas and make them performable. Users is also driven by different concerns, while publishing their videos and sharing information with others. Some of them may be willing to publishing some interesting facts recorded by them within the real world, while others manifest their creativity with the help of YouTube.

YouTube allows watching diverse videos and channels which can vary in their content. However, the popularity of videos determines their availability to the audience that influences the perception of data by the audience. As an example , the video that has the highest number of views becomes more and more popular and becomes mainstream, even though in its essence the video may have little cultural value or poor messages (Warr 291). In fact, the point is to create videos performable. The overwhelming majority of users publishing their videos on YouTube are concerned with the popularity of their videos than their content. Such a contest encourages users to focus on performativity of their videos specially.

5.     WhatsApp

WhatsApp Messenger is a cross-platform instant messaging application that permits iPhone, BlackBerry, Android, Windows Phone and Nokia smartphone users to exchange text, image, video and audio messages for free of charge.

WhatsApp is very popular with end users who don't have unlimited text messaging. In addition to basic messaging, WhatsApp provides group chat and site sharing options.

Technically speaking, WhatsApp uses a customized version of the open standard Extensible Messaging and Presence Protocol (XMPP). WhatsApp Inc. Was founded in 2009 by Brian Acton and Jan Koum, both veterans of Yahoo!

WhatsApp:

It is the mobile application which enable the user to send text messages, voice messages, share images and documents.

Users:

WhatsApp had 25 million users per month i.e., 25million/month.

History of WhatsApp:

It was founded in 2009, by Brian Acton and Jan Koum.

Features of WhatsApp:

Voice calls:

The best feature of WhatsApp is voice call.

Video calls:

Video calls is that the second feature of WhatsApp.

Text message:

You can send text messages to your friends.

Voice message

You can also send voice messages to your friends.

Create Groups:

WhatsApp offer you the features to make your own group.

Delete Messages:

You can delete messages from your WhatsApp account to guard yourself from negative messages.

Uses of WhatsApp:

1. For Connections:
2. It is place to connect with your friends.
3. For education:
4. You can also use WhatsApp for education purpose.
5. Promote your product and services:
6. WhatsApp is that the place to push your products and services.

Advantages:

1. Connectivity - Sending messages, and making calls have a new destination, WhatsApp. So even without a balance, we will reach our loved ones.
2. Sharing: it's a capability to share wide range of media, be it photos, audio, video, and even documents.
3. Call over data: the best feature that was ever introduced on WhatsApp is Voice and Video Calls. It uses your data connection and allows you to connect instantly to a person residing at any corner of the world.
4. Group messages and Broadcasting: Want to send an equivalent message to everyone at a moment, make a group to share it. Want to keep anonymity of receivers, broadcast it, only you'll know the people you send message.
5. Intuitive chat: you'll use various typing techniques while chatting, like put *your word* to form it bold; use _your word_ for italics; and use ~your word~ for strikethrough the text.
6. Smart Reply: Just suppose someone asked you two questions separately, then you'll mention which answer you're replying.

Disadvantages:

1. Time Loss: Chatting with a buddy is interesting, you're knowing his life at hostel, or he's describing his time at party. You do not realize that time keeps on passing by and you only spent it using your phone.
2. Relationship suspension: You said bye, I got to work and ends chatting with her/him but still keeps online chatting with others. She might think, you're ignoring her, which may cause friction in your relationship.
3. Reduces Productivity: it's been observed that a lot of workers WhatsApp during working hours. Some companies transact their businesses via WhatsApp chats, exchange of messages, audios, pictures and videos. However, productivity at the workplace reduces when one uses working hours more often to see and answer personal messages aside from business. It's for this reason that some companies don't allow any sort of communication via personal phones aside from company lines.
4. Nuisance if not on mute: Sometimes, the speed at which WhatsApp messages are received might be a nuisance if the group isn't muted. The WhatsApp message tone becomes a nuisance where it rings continuously within short intervals. This is often also likely to destruct people at work, schools and maybe, affect productivity.

Strategic importance of E- Communication.

Digital verbal exchange can be executed by way of locating appropriate tools for communication. The transition from paper to digital communications can truly help you join your commercial enterprise whilst saving time and money.

E-mail, instant messaging, web sites, blogs, textual content messaging, voicemail, and video messaging are only some examples of digital communications. Electronic communications have changed the way companies talk with every different. Digital communication may be very useful when used effectively. Understanding the strengths and weaknesses allows businesses make effective digital communications.

Knowing the proper medium to deliver your message is important for effective electronic communication. Email is a common technique of verbal exchange for sharing facts with businesses. But electronic mail isn't always usually the quality manner to communicate while sending to a big variety of humans. Many recipients of massive numbers of emails delete the email without studying it.

Email is a handy verbal exchange technique for instant shipping of messages among computer systems. Paper communications are no longer required to ship files and different critical records. Corporations are demonstrating improved productiveness and profitability via spending much less money and time on communications. Lamentably, they generally indicate a loss of attention to who has get entry to positive information and to whom such data is being sent. The capacity for misuse of e mail and the internet at work may be very excessive.

Find a manner for powerful digital verbal exchange that great suits your desires. When you have a message to speak with many groups, email newsletters are a decent alternative to mass e-mail. Blogs are an electronic approach of communication that are useful for advertising and marketing. Many companies use blogs (like us) to reach new audiences of capability customers.

Powerful digital communication has a clean message. For e-mail, readability starts with the concern. Input a significant difficulty so one can attain the factor of the message directly. The same applies to blogs. The title of the publish ought to tell the reader precisely what the publish is about. Breaking up what you have to mention into smaller paragraphs helps hold your message clear.

One of the weaknesses of electronic conversation is the shortage of verbal exchange help. In face-to-face conversations, nonverbal communication inclusive of voice tone and frame language can help make clear the message you ship. This lack of conversation aid can lead to misinterpretation of the message.

Some other difficulty with digital communications is safety. Your laptop can be hacked and inflamed with a laptop virus. This can have a bad effect on computer structures and networks.

Any other downside is e-mail privateness. E mail is sent over a pc community the usage of facts packets. Those information packets pass thru routers and computer systems earlier than the e-mail reaches its vacation spot. Consequently, an person may tamper with an email earlier than it reaches the recipient.

In precis, digital communications replace the hassle of coordinating face-to-face conferences and productiveness, presenting a quick and easy way to communicate. But, like most technical upgrades, there are several approaches electronic mail communications can purpose capacity troubles within the place of business, but the positives outweigh the negatives.

References:

1. Lesikar, R.V. & Flatley, M.E.; Basic Communication Skills for Empowering the Internet Generation, Tata
2. McGraw Hill Publishing Company Ltd. New Delhi.
3. Bovee, and Thrill, Business Communication Today, Pearson Education
4. Shirley Taylor, Communication for Business, Pearson Education
5. Locker and Kaczmarek, Business Communication: Building Critical Skills, TMH