3) Improving scientific management principles, the human relations movement was developed around 1920. Elton Mayo, an Australian psychologist and organizational theorist, began his research on human behavior in groups and how it affects individuals in the workplace, through the Hawthrone Studies. Unlike Talyor’s scientific management, Mayo’s theory popularized the idea of ‘social person’, meaning organizations should treat people as individuals with individual needs and not as machines.
The period between 1920 and 1950 was witnessed as the human relations movement period which further contributed in the development of organizational behavior studies. Scholars like Elton May, Chester Barnard, Henry Fayol, Mary Parker Follet, and many others contributed to the development and growth of organizational behavior as a discipline. However, Herbert Sinon’s Administrative Behavior introduced a number of important concepts such as decision making into the field of organizational behavior.
In 1960’s and 1970’s the field of organizational behavior started gaining more importance by the introduction of concepts like informal organization, resource dependence, Contingency theory, Institutional theory and organizational ecology.
In the starting of 1980’s, organizational change and organizational culture became another area of study under organizational behavior.
Q5: How does OB respond to its environment? Discuss in relation to information technology, globalization, workforce diversity and ethics.
Ans.: Environmental context for OB is markedly different from past. Management is forced to rethink approaches to operations and human resources because of: Information technology, globalization, diversity and ethics. Organization has to respond to its environment- both external and internal. Let us study the following in brief:
Information Technology
Intense competition is forcing the organization to become more efficient and effective. One way to increase efficiency and effectiveness is the use of information technology. Information technology has helped in regulating OB up to a great extent. It provides more effective ways of accessing information from multiple sources, including use of external information on databases and on the internet. Newer types of IT such as electronic mail and groupware (application software to help people in achieving their common goals) are creating significant changes in the way that information flows around groups and their customers and suppliers. As the industry becomes more global in its procurement, manufacturing and marketing operations, it requires greater use of information technology to reduce time and space barriers. With constant reorganization as well as increased mergers and acquisitions, top management recognizes the need for flexibility through compatible IT such as BPR.
Globalization
Globalization is the free movement of goods, services and people across the world in a seamless and integrated manner. Globalization means to increase their base of operations, expand their workforce with minimal investments and provide new services to a broad range of consumers. Globalization has created a large shift in organizational behavior as increasing diversity has brought together people of different backgrounds with different values, cultures and beliefs working together for common objective. It affects managers in two ways- in a foreign country and in one’s own country.
Diversity, Ethics, Culture
Diversity and ethics have a drastic impact on the study and application of management and OB. As organizations have become more global, their work force has become culturally and ethically diverse. Diversity in the workplace means that a company’s workforce includes people of varying gender, age, religion, race, ethnicity, cultural background, nationality, education, abilities etc. Diversity must be recognized and nurtured as the organization’s greatest asset and the ability to attract and retain diverse talent must be seen as a critical competitive advantage as it plays a central role in today’s environmental context. One of the most important and broad based challenges currently facing organizations is adapting people who are different. Problems with diversified workforce include resistance to change, fears of discrimination, unsupportive and hostile work environment etc. Diversity, if positively managed, can increase creativity and innovation in the organization.
Ethics involve moral principles that govern a person’s behavior or the conducting of an activity. In order to prohibit ethical issues such as illegal practices, looting, frauds etc. in an organization, implementation of ethical conducts are essential. A number of cultural (family, friends, religion etc.), organizational (policies, ethical codes, reward and punishment systems etc.) and external forces (political, legal, economic and international developments) help determine ethical behavior.
Reward System
The organization’s reward system also affects the OB. How the company appreciates hard working and efficient employees, how it motivates them positively, how they compensate employees determine the OB.