This is considered to be basic economics. Microeconomics may be defined as that branch of economic analysis which studies the economic behavior of the individual unit, maybe a person, a particular household, or a particular firm.The production of goods and services is based on allocation of scarce resources.Efficient distribution of goods – this studies the matter relating to (a) Product pricing, (b) Factor pricing, (c) Economic welfare.
| Cardinal utility | Ordinal utility |
Definition | It explains that the satisfaction level after consuming a good or service can be scaled in terms of countable numbers. | It explains that the satisfaction after consuming a good or service cannot be scaled in numbers, however, these things can be arranged in the order of preference. |
Measurement | Utility is measured on the basis of utils | Utility is ranked on the basis of satisfaction |
Realistic | It is less practical. | It is more practical and sensible. |
Used by | This theory was applied by Prof. Marshall | This theory was applied by Prof. J R Hicks |
Approach | Quantitative approach | Qualitative approach |
Examination | Marginal utility analysis | Indifference curve analysis |
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I | 1 | 12 |
II | 2 | 8 |
III | 3 | 5 |
IV | 4 | 3 |
V | 5 | 2 |
Product X
Commodity X
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Commodity X Commodity X Commodity X Fig.2.4 (a) Horizontal Fig.2.4 (b) Vertical Fig.2.4(c) Upward Sloping Indifference Curve Indifference Curve Indifference Curve
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Price(rs) | Quantity demanded |
10 | 10 |
8 | 20 |
6 | 30 |
4 | 40 |
2 | 50 |
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- Ep = percentage change in quantity demanded/percentage change in price
- A small change in price results to major change in demand is said to be perfectly elastic demand
- The demand curve in perfectly elastic demand represent horizontal straight line
- Ep = infinity
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2. Perfectly inelastic demand
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3. Relatively elastic demand
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4. Relatively inelastic demand
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5. Unitary elastic demand
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Formula - Percentage change in the quantity demanded Percentage change in the consumer’s income |
Formula – proportionate change in quantity demanded of X Proportionate change in the price of Y |