UNIT II

Recent Trends in Business Communication

Q1. State the Importance of Technology in Business.

 A1) Importance of Technology in Business:

1. Technology improves business' communication.

Businesses rely on several aspects of technology for communication like email, Skype, instant messaging, business phones, video conferencing technology, etc. Communication breakdowns can result in disasters for businesses and employees. Technology can assist in ensuring that you simply are prepared for even the most difficult communication obstacles.

2. Technology increases efficiency.

It's no secret that there are some awesome technological advancements in recent years. Advancements like Lifesize's video conferencing technology and Zulty's VOIP phone cloud solution are strategically designed to enhance efficiency and reduce lay time within the office.

3. New innovations protect important assets.

Cyber-attacks are growing at an alarming rate. So too are the amazing cyber-security defences like Sophos' Deep learning technology. In an age where most important business assets are stored within the cloud or on endpoints, it's imperative that businesses employ security technology to protect those assets.

4. Employees demand it.

The role of technology in business isn't new, but it's expanding. Employees expect their employers to provide them with the latest and greatest technology which can, in turn, help them be successful in fulfilling their job responsibilities. it's hard to compete against businesses that fully employ technology advancements when your own business is lagging in their technology.

5. With technology, there are no limitations.

Client-Map-Update-2017

We know this principle is true from first-hand experience. We are a company that has 20 employees stationed in 10 different locations across the North-western us. If it wasn't for technology, we simply wouldn't achieve success in coordinating all of the workers. Businesses across the state are are diverse in needs, culture, and education. Advances in technology can help businesses address these differences unlike ever before. There’s no limit to what are often accomplished by a business that employs a successful technology plan.

6. Technology keeps employees engaged.

Technology keeps employees engaged in many different ways. It allows employees to telecommute to work. It encourages collaboration between co-workers in businesses through tools like file sharing. It improves communication. It reduces stress by allowing you to schedule important deadlines and meetings on your electronic calendar. It also gives employees flexibility to perform work functions on your mobile device.

7. tons of new resources exist which will improve your business.

Technology is growing fast, prices are dropping, and new innovations are being rolled out constantly. If you haven't been consistently looking out for new technology to help your business, chances are that you have missed something. for instance, the Comfort Company implemented video conferencing technology that saved them time and costs while improving relationships and communication. Savage Public Schools discovered the necessity to totally revamp their technology and have since enjoyed an improved school system. There certainly are technology solutions out there which will improve your business.

8. Technology is important to succeed.

Whether you like it or not, technology is important to business success. Employees believe it for day-to-day operations. Outside companies, clients, and prospective clients evaluate you on your use of technology. HR relies on technology to coach and develop employees. Accounting employees rely on technology to complete payroll and execute necessary monetary management functions. Management relies on technology to communicate with those they supervise. Without technology, companies would almost certainly fail to accomplish all that there's to try to do.

9. Technology increases the capacity of businesses.

Technology allows businesses to succeed in more people in less time. for instance, here at Pine Cove, we use a spread of technology mediums to speak with our clients, potential clients, and experts within the industry. We use technology to host monthly webinars, to send e-newsletters, and publish news and blogs. Technology also increases the capacity of businesses to work together through technology like CRM's.

10. Technology saves time and money

Lastly, technology now performs many of the mundane tasks that employees wont to be expected to perform. This enables employees to focus their time elsewhere on more important duties. This will save money by cutting back on employee expenses and improving productivity.

Q2. Define Internet.

A2) While the internet makes some aspects of business easier for both the customer and therefore the company, the element of communication can sometimes be more challenging. Granted, email provides customers with the convenience of typing a message and sending it with the click of the mouse. At the same time, the faceless quality of online communication can create hindrances to companies that do much of their business online. As a result, savvy businesses take the time to consider the various areas of Internet communication to ensure that their customers receive the simplest service available.

Q3. Explain the types of internet services which users get?

A3)  The types of services are:

Email-

Any company that does business online has an email address for customers to use, and most companies offered several different addresses that enable customers to send the message to the proper department within the company. The question is often not one of email, but rather of what sort of email to possess. While online providers like Google, Yahoo! and Hotmail offer free email, these sorts of services often leave the user with spam issues. Additionally, a number of these services mistakenly block messages to customers. this means that a company should consider investing during a business email provider that gives stronger filters.

Websites-

A website (also known as a website) is a collection of web pages and related content identified by a common domain name and published on at least one web server. Notable examples are wikipedia.org, google.com and amazon.com.

All publicly accessible websites collectively make up the World Wide Web. Some private websites, such as internal websites for company employees, can only be accessed on a private network.

Websites are typically specialized in a particular topic or purpose, such as news, education, commerce, entertainment, or social networking. Hyperlinks between web pages often guide the navigation of the site starting from the home page.

Users can access websites on a spread of devices, including desktops, laptops, tablets and smartphones. The software applications used on these devices are called web browsers.

Social Media-

Social media may be a collective term for websites and applications which focus on communication, community-based input, interaction, content-sharing and collaboration. Different types of social media are normally dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the.

Many individuals will use social media to stay in touch and interact with friends and family, while others use it to communicate with different communities. Many businesses will use social media as how to plug and promote their products. in addition, business to consumer (B2C) websites include social components, like comment fields for users. Other tools are created to aid in tracking the number of mentions and brand perception.

Social media has become larger and more accessible due to access to mobile applications, with some samples of social media including Twitter, Facebook, LinkedIn.

Q4. What are the types of Social Media?

A4)  Here are some examples of popular social media platforms:

Q5. Write note on Twitter.

A5) Twitter is a free online social networking service used to send/receive short messages within a specified group. considerably like sending an email to a list, a Twitter post conveys a message to a predetermined list. However, the message must be a short, concise thought; 140 characters or less, to be precise. Twitter's homepage self-defines Twitter as: "... a service for friends, family, and associates to communicate and stay connected through the exchange of quick, frequent answers to at least one simple question: What are you doing?" Twitter offers the choice of viewing content on your Twitter homepage or receiving notifications on your mobile device.

Why I liked Twitter...

I found that Twitter is extremely contagious. soon i was finding out Obama's Twitter account, reading Social Media Club's postings, and following CNN's account with notifications to my phone so I could stay awake on the newest breaking news. It had me hooked! I wanted to understand what people were doing. i used to be craving the communication.

Twitter for Business communication

How could my business benefit by sharing (sending/receiving) concise information with a group of people? Currently, most Twitterers seem to use it for private socializing, for communicating their life with their friends. However, Twitter does provide new tools which will help move your business. Here are five examples:

Discover Breaking News: Since I communicate for a living, I find it helpful to learn of breaking news. These news events often provide a catalyst for initiating conversation with people that I'm meeting. Here's a sample from news media Jim while at the White House: budget chairman Spratt has just received the President's budget. at cursory glance, he didn’t seem impressed.

Q6. Which social media platform is most popular in Internet?

A6) Facebook may be a popular free social networking website that permits registered users to make profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is out there in 37 different languages, includes public features such as:

Marketplace - allows members to post, read and reply to classified ads.

Groups - allows members who have common interests to seek out each other and interact.

Events - allows members to publicize an event, invite guests and track who plans to attend.

Pages - allows members to make and promote a public page built around a selected topic.

Presence technology - allows members to see which contacts are online and chat.

Within each member's personal profile, there are several key networking components. the most popular is arguably the Wall, which is actually a virtual bulletin board. Messages left on a member's Wall are often text, video or photos. Another popular component is that the virtual Photo Album. Photos are often uploaded from the desktop or directly from a smartphone camera. there's no limitation on quantity, but Facebook staff will remove inappropriate or copyrighted images. An interactive album feature allows the member's contacts (who are called generically called "friends") to discuss each other's photos and identify (tag) people in the photos. Another popular profile component is status updates, a micro blogging feature that permits members to broadcast short Twitter-like announcements to their friends. All interactions are published in a news feed, which is distributed in real-time to the member's friends.

Facebook offers a range of privacy options to its members. A member can make all his communications visible to everyone, he can block specific connections or he can keep all his communications private. Members can choose whether or to not be searchable, decide which parts of their profile are public, decide what to not put in their news feed and determine exactly who can see their posts. For those members who wish to use Facebook to communicate privately, there's a message feature, which closely resembles email.

In May 2007, Facebook opened its developers' platform to permit third-party developers to create applications and widgets that, once approved, could be distributed through the Facebook community. In May 2008, Facebook engineers announced Facebook Connect, a cross-site initiative that permits users to publish interactions on third-party partner sites in their Facebook news feed.

Q7. Write the Advantages and Disadvantages of Facebook.

A7)  Advantages of Facebook:

Facebook has experienced dramatic growth, it's reached quite a billion users and it's still growing rapidly, It are often very useful but you want to avoid becoming addicted to it, it's good privacy setting as you'll start a video call, you'll upload the photos and the videos for free of charge.

Facebook helps you connect & share with the people in your life, you'll connect and find your old school friends and college friends, you'll connect with your relatives, you'll make new friends on Facebook from the various areas of the planet, you'll connect with people by using Facebook chat and therefore the messages.

Facebook allows you to hook up with different people from anywhere in the world, it helps you learn more about the culture, the values, the customs and therefore the traditions of the other countries within the world.

Many people especially the students use Facebook chat for group discussions, while some businesses use it for short meetings; It provides an easy and small chatting application that you can use to talk with your friends.

You can sell a product or promote the products or the services, thus you increase the possibilities of creating money on the net, It allows the establishment of partnerships between various projects.

You can increase your brand value and social media presence for your business, It helps you to seek out new leads and client, if you employ it properly, you'll use Facebook Ads and Fans page to advertise your business that permits you to target people of a selected age, geographic location, interests, So, they assist make your ads most useful and effective.

Facebook provides many gaming and Facebook apps that you can use and enjoy like photo editing, the horoscope, the stock analysis while some people open Facebook only to play the games.

Facebook offers you an email address which works similar to Yahoo, Gmail, Outlook, and Hotmail, It allows you to send and receive an email with users both within and outside of the site. it's based on your Facebook user name and you'll also receive the files attachment through Facebook email.

Facebook is a source of information and news, it's one of the best sources to remain updated with the latest news & updates, you'll not miss the important updates, The Bloggers and Internet marketers can subscribe popular blog Fan pages and keep themselves up with latest updates.

Disadvantages of Facebook:

If you use Facebook for online banking, the social networking or other services, you'll risk a theft to your personal information like the name, the address, the credit card number, So, The unscrupulous people can access this information through unsecured connections or by planting software then use your personal details for his or her benefit, and they cause many serious troubles.

Facebook users are often suffering from the virus attacks on their systems, Virus programs are inconspicuous and should get activated if you click a seemingly harmless link, So, the computers that are connected to the web are very prone to targeted virus attacks and may end up crashing.

Spamming refers to sending the unwanted e-mails in bulk which give no purpose and needlessly obstruct the entire system, it are often very frustrating for you as it makes your Internet slower and less reliable.

The pornography is the biggest disadvantage of Facebook which allows you to access and download many pornographic photos, videos, they can be detrimental for the children and the teenagers, and they can play a havoc in the marital and the social lives of the adults.

Many hackers have similar websites to Facebook, They continuously send the emails to the people asking to log in to their account to see new photos of Facebook Scam, Facebook is susceptible to the attacks, Several hackers actively alter people’s profile information, Many Facebook users can tell you that they noticed a change in their profile information while they weren't logged in.

Many people use Facebook day and night without thinking how much time they have wasted on it and that they could have done more important work during that point, your personal information exposed to each friend of yours or even to the public. On Facebook, your personal life updates come to the notice of all your friends and others and so your privacy is compromised.

Many pictures are uploaded on Facebook every day, On opening those virus-attached pictures, you create a danger to your data and your computer as Facebook or the other website can’t check for all quite viruses.

Facebook is a useful and helpful tool but it becomes harmful if you start to waste your valuable time because the loss of your precious time can cause other problems, as you spend so much time in commenting, viewing others’ pictures, playing games or doing other stuff.

Q8. Define LinkedIn with its features.

A8)  LinkedIn is a social network for the business community. Founded in 2002, the site is a place for professionals to attach with past and current colleagues, increase their number of business connections, network within their industry, discuss business ideas, search for jobs and look for new hires.

LinkedIn users create professional, résumé-like profiles that allow other site members to find out more about their business background, their areas of experience, and groups or organizations they belong to. Once users create their profile, they will add other users to their network.

The profiles also include options for including status updates that permit people during a user's network know what they're working on and once they could be traveling, or offer advice when needed. there's also a feature that allows those not signed in to LinkedIn to look at parts of the profile the user deems allowable.

LinkedIn's main features include the following:

LinkedIn currently has over 160 million members in the united states and 610 million worldwide. LinkedIn members include executives from 92% of Fortune 500 companies, and 77% of recruiters are on LinkedIn.

Q9. What is YouTube?

A9)  YouTube is a video sharing service that permits users to watch videos posted by other users and upload videos of their own. The service was started as an independent website in 2005 and was acquired by Google in 2006. Videos that are uploaded to YouTube may appear on the YouTube website and may also be posted on other websites, though the files are hosted on the YouTube server.

The slogan of the YouTube website is "Broadcast Yourself." this implies the YouTube service is meant primarily for ordinary people that want to publish videos they have created. While several companies and organizations also use YouTube to promote their business, the vast majority of YouTube videos are created and uploaded by amateurs.

YouTube videos are posted by people from all over the world, from all kinds of backgrounds. Therefore, there's a large range of videos available on YouTube. Some examples include amateur films, homemade music videos, sports bloopers, and other funny events caught on video. People also use YouTube to post instructional videos, like step-by-step computer help, do-it-yourself guides, and other how-to videos. Since Google offers revenue sharing for advertisement clicks generated on video pages, some users are able to turn YouTube into a profitable enterprise.

While YouTube can serve a business platform, most people simply visit YouTube for fun. Since so many people carry digital cameras or cell phones with video capability, more events are now captured on video than ever before. While this has created an abundant collection of entertaining videos, it also means people should be aware that whatever they do publicly might be caught on video. And if something is recorded on video, it just might end up on YouTube for the whole world to see.

YouTube has become a highly influential media which is extremely popular among users worldwide. Today, YouTube has millions or even billions of users worldwide. this is often one of the most popular social media along side Facebook, Twitter et al. the popularity of YouTube is closely intertwined with the publishing opportunity offered by the social media because users can publish their videos both documentary and featured ones. In such how , users get ample opportunities to share their videos instantly. At an equivalent time, the distinct feature of YouTube is its performability because it's the performativity of videos that attracts users and the more performable a video is that the more users will watch it, the more popular it becomes.

Even though YouTube focuses on sharing videos mainly, the social media still opens wide opportunities for users to share their creative ideas and make them performable. Users is also driven by different concerns, while publishing their videos and sharing information with others. Some of them may be willing to publishing some interesting facts recorded by them within the real world, while others manifest their creativity with the help of YouTube.

YouTube allows watching diverse videos and channels which can vary in their content. However, the popularity of videos determines their availability to the audience that influences the perception of data by the audience. as an example , the video that has the highest number of views becomes more and more popular and becomes mainstream, even though in its essence the video may have little cultural value or poor messages (Warr 291). In fact, the point is to create videos performable. The overwhelming majority of users publishing their videos on YouTube are concerned with the popularity of their videos than their content. Such a contest encourages users to focus on performativity of their videos specially.

Q10. Which is the is a cross-platform instant messaging application?

A10)  WhatsApp Messenger is a cross-platform instant messaging application that permits iPhone, BlackBerry, Android, Windows Phone and Nokia smartphone users to exchange text, image, video and audio messages for free of charge .

WhatsApp is very popular with end users who don't have unlimited text messaging. in addition to basic messaging, WhatsApp provides group chat and site sharing options.

Technically speaking, WhatsApp uses a customized version of the open standard Extensible Messaging and Presence Protocol (XMPP). WhatsApp Inc. was founded in 2009 by Brian Acton and Jan Koum, both veterans of Yahoo!

WhatsApp:

It is the mobile application which enable the user to send text messages, voice messages, share images and documents.

Users:

WhatsApp had 25 million users per month i.e. 25million/month.

History of WhatsApp:

It was founded in 2009, by Brian Acton and Jan Koum.

Features of WhatsApp:

Voice calls:

The best feature of WhatsApp is voice call.

video calls:

Video calls is that the second feature of WhatsApp.

text message:

You can send text messages to your friends.

voice message

You can also send voice messages to your friends.

Create Groups:

WhatsApp offer you the features to make your own group.

Delete Messages:

You can delete messages from your WhatsApp account to guard yourself from negative messages.

Uses of WhatsApp:

Q11.Write the merits and demerits of Wats App.

A11)  Advantages:

 Disadvantages:

Q12.Write note on Google Doc.

A12) A word processor that includes as part of Google's free web-based Google Docs Editors suite, which also includes Google Sheets, Google Slides, Google Drawing, Google Forms, Google Sites, and Google Keep is called Google Docs. I will. Google Docs can be accessed as a web application through an internet browser. We can find this in a mobile app on Android and iOS and as a desktop application on Google's Chrome OS.

Google Docs allows users to create and edit documents online while collaborating with others in real time. Edits are tracked by the user along with a revision history that indicates the change. The editor's position is highlighted with an editor-specific colour and cursor, and the authorization system regulates what the user can do. The update introduces features that use machine learning, such as "search", which provides search results based on the content of the document, and "action items", which allow users to assign tasks to other users.

It has a feature where it supports opening and saving documents in a format that is unique and compatible with Microsoft Word.

Q13.What are the features of Google Form?

A13)  Google Forms is research management software included as part of Google's free web-based Google Docs Editors suite. The service also includes Google Docs, Google Sheets, Google Slides, Google Drawing, Google Sites, and Google Keep. It is only visible in web application. It allows users to make and edit surveys online while collaborating with others in real time. The information you collect can be automatically entered into your spreadsheet.

Features include menu search, shuffle of questions in random order, limit of one answer per person, short URLs, custom themes, automatic generation of answer suggestions when creating forms, and "files" for users to answer. Includes, but is not limited to, the Upload of option. Questions that require sharing of content or files on your computer or Google Drive.

In October 2014, Google introduced a Google Forms add-on that allows third-party developers to add new features to their surveys. In July 2017, Google updated the form to add some new features. "Intelligent Response Validation" can detect text input in form fields to identify what is being written and ask the user to correct the information if it is entered incorrectly. Depending on your Google Drive file sharing settings, users can request file uploads from individuals outside the multi-option answer in the table. Settings allow users to make changes that affect all new forms, such as constantly collecting email addresses.

Google Forms has all the collaboration and sharing features found on documents, spreadsheets, slides, drawings and sites.

Q14. Define Video conferencing and write its benefits.

A14)  Video conferencing is a visual communication session between two or more users no matter their location, featuring audio and video content transmission in real time.

For effective video conferencing, business companies or organizations got to set up a profiling conferencing software and hardware solutions for rooms, PCs, mobile devices, and browsers. Video conferencing consists of an endpoint (ranging from an easy PC to a telepresence system), video conferencing server (to run group videoconferencing), peripherals (webcam, microphone, speakerphone, headset, etc.) and software infrastructure (video processing, content transmission, integrations). Video conferencing may be a modern high-tech communication tool for increasing efficiency for businesses, optimizing and accelerating decision-making processes, and cutting customer’s and company staff travel costs.

Video Conferencing Benefits

Security. Modern video conferencing systems are based on specialized codecs, proprietary protocols and actively using encryption, which is why security risks can only be caused by a human factor.

Q15.What are the features of Google Meet?

A15) The features of Google Meet are: