UNIT- 1
INTRODUCTION
Q1) Define Management.
A1) Management is defined as an act of managing people and their work with the aim of achieving a common goal by using the organization’s resources. It is the joint efforts of a group of people who use their skills and knowledge in running the complete system of the organization. It is a function, a process, a discipline, an art and much more.
“Management is an art of getting things done through others.” Management is to plan, organize, direct and control the resources of the organization for accomplishment of common objectives or goals. It involves proper utilization of resources like material, money, machinery, methods, manufacturing and marketing. The knowledge of management theory and practice enables managers to take more practical view about organizational and social problems and to find out their effective solution.
According to Taylor, “Management is the art of knowing what you want to do and then seeing that it is done in the best and cheapest way.”
According to Lawrence, “Management is the accomplishment of results through the efforts of other people.”
According to Henry Fayol, “To manage is to forecast and to plan, to organize, to co-ordinate and to control.”
Thus, it may be concluded that management plays a vital role in improving the standard of living of the people in the society by developing an ideal organizational structure and making economic use of available resources.
Q2) State the nature of management.
A2) Management has the following nature:
1. Management is goal oriented- Management is concerned with achieving specific goals and objectives. The success of management is measured by the extent to which the goals and objectives are achieved.
2. Management is associated with group efforts- The business comes into existence with certain objectives which are to be achieved by a group as a whole. Management involves getting things done by, with and through the efforts of group members. It coordinates the activities and acts of its members towards a common goal.
3. Management is intangible- It is an unseen force. Its presence is evident from the result of its efforts.
4. Management involves decision making- Decision-making is an important part of modern management. Rational or sound decision making is considered as a primary function of management.
5. Management is an art as well a science: Management has the features of art and also science. Like an art, it requires skills and knowledge in order to be able to manage an organization. Also, like a science, management requires specialized knowledge, principles and practice for being successful in its endeavors. It is however not pure science like physics and chemistry.
6. Management is getting things done through others- A manager plans activities and goals of the organization and gets them done through subordinates.
7. Universal Process: Management is applicable in all organizations. Without effective management, the goals of the organisation cannot be achieved.
8. Profession: Management is a profession as managers require specialized skills and knowledge and formal training methods in order to be appointed as a manager in an organization.
9. Process: The management method incorporates a range of activities or services directed towards specific goals.
Q3) What are the objectives of management?
A3) Management brings together the 5 Ms viz. Men, Material, Machines, Methods and Money. It is a result oriented activity which focuses on achieving the desired output. The main objectives of management are discussed below:
1. Optimum utilization of resources- The most important objective of management is to use various resources of the enterprise in the most economic way so as to avoid wastages. The proper use of men, materials, machines, and money helps a business to earn sufficient profits and to satisfy various stakeholders.
2. Growth and development of business- By proper planning, organisation and direction etc., management leads a business to growth and development. It helps the business in expanding profitably. It provides a sense of security to the employers and employees.
3. Better quality goods- The aim of sound management is to produce better quality products at minimum cost.
4. Ensuring regular supply of goods- Another objective of management is to ensure regular supply of goods to consumers. It checks the artificial scarcity of goods in the market, thus keeping the prices of goods within permissible limits.
5. Promotion of research and development- Management undertakes research and development activities to take lead over its competitors and meet uncertainties. Thus, it provides the benefits of latest research and technology to the society.
6. Minimize risk- Though the exact future cannot be predicted, yet on the basis of previous experience and existing circumstances, management tries to prepare the organization for future contingencies, thus minimizing the element of risk.
Q4) Discuss the significance of management.
A4) Management plays a vital role in an organization. Its significance may be studied as under:
Q5) Explain the management process.
OR Explain the functions of management.
A5) Management is described as a social process. It is a dynamic process consisting of various elements and activities. These activities are common to every manager irrespective of his level or status.
Different experts have classified functions of management. According to George & Jerry, “There are four fundamental functions of management i.e. planning, organizing, actuating and controlling”.
According to Henry Fayol, “To manage is to forecast and plan, to organize, to command, and to control”. Whereas Luther Gullick has given a keyword ’POSDCORB’ where P stands for Planning, O for Organizing, S for Staffing, D for Directing, Co for Co-ordination, R for Reporting and B for Budgeting. But the most widely accepted are functions of management given by Koontz and O’Donnel iwhich are Planning, Organizing, Staffing, Directing and Controlling.
For theoretical purposes, it may be convenient to separate the functions of management but practically these functions are overlapping in nature i.e. they are highly inseparable. Each function blends into the other, affecting the performance of the rest. Let us discuss the functions of management in brief.
1. Planning
Planning is the basic function of management. Planning involves determining future courses of action to achieve desired goals. According to Koontz, “Planning is deciding in advance- what to do, when to do & how to do. It bridges the gap from where we are and where we want to be”. A plan is a future course of action. Thus, planning is a systematic thinking about different ways and means for accomplishment of pre-determined goals. Planning is necessary to ensure proper utilization of human & non-human resources. It is all pervasive. It is an intellectual activity. It helps in avoiding confusion, uncertainties and doubts, risks, wastages etc.
2. Organizing
Organizing is the process of defining and grouping of activities of the entire process and establishing the authority and responsibility relationship among them. It is the process of bringing together physical, financial and human resources and developing productive relationship amongst them for achievement of goals. According to Henry Fayol, “To organize a business is to provide it with everything useful or its functioning i.e. raw material, tools, capital and personnels”. Thus, organization involves determining and providing resources to the organizational structure. Organizing as a process involves:
• Identification of activities.
• Classification of grouping of activities.
• Assignment of duties.
• Delegation of authority and creation of responsibility.
• Coordinating authority and responsibility relationships.
3. Staffing
According to Kootz & O’Donell, staffing is filling and keeping filled, positions in the organization structure through defining work-force requirements, appraising, selecting, compensation and training.” Staffing has assumed greater importance in the recent years due to advancement of technology, increased size of business, complexity of human behavior etc. The main purpose of staffing is to put the right man on the right job, i.e. square pegs in square holes and round pegs in round holes. Staffing involves:
• Manpower Planning
• Recruitment, Selection and Placement.
• Training and Development.
• Remuneration.
• Performance Appraisal.
• Promotions and Transfer.
4. Directing
Direction is called management in action. Planning, organizing and staffing are mere preparations for doing the work while direction actually initiates the work. Direction is that aspect of management which deals directly with influencing, guiding, supervising and motivating subordinates for the achievement of organizational goals. Direction has the following elements:
• Supervision
• Motivation
• Leadership
• Communication
Supervision- implies overseeing the work of subordinates by their superiors. It is the act of watching and directing work and workers.
Motivation- means inspiring, stimulating or encouraging subordinates to perform with zeal. Positive, negative, monetary, non-monetary incentives may be used for this purpose.
Leadership- may be defined as a process by which managers guide and influence the work of subordinates in desired direction.
Communication- is the exchange of information, experience, opinion etc. from one person to another. It is a bridge of understanding between people.
5. Controlling
It implies measurement of accomplishment against the standards and correction of deviation (if any) to ensure achievement of organizational goals. The purpose of controlling is to ensure that everything occurs in conformity with the standards set. An efficient system of control helps in predicting deviations before they actually occur. According to Theo Haimann, “Controlling is the process of checking whether or not proper progress is being made towards the objectives and goals and acting if necessary, to correct any deviation”. Therefore controlling has following steps:
i. Establishment of standards of performance.
ii. Measurement of actual performance.
iii. Comparison of actual performance with the standards and finding out deviation, if any.
iv. Taking corrective action.
Q6) Discuss the scope of management.
A6) Management has wide scope. All organizations need management for its different functions, namely,
There are several functional areas of management which are to be looked after during any business operation. Some of the most important functional areas are briefly discussed as under:
1. Production Management:
As far as manufacturing organization is concerned, production is a core function. The entire production activities are to be planned, organized, directed, coordinated and controlled. The production activities involve the following:
i. Product designing.
ii. Acquisition of materials.
iii. Storage of materials.
iv. Planning and controlling of factory operations.
v. Repairs and maintenance.
vi. Inventory and quality control.
vii. Research and development.
2. Marketing Management:
Marketing is the total system of planning, pricing, promoting and distributing products and services to the satisfaction of current and potential customers. Marketing is concerned with all those activities which enable the seller to transfer the title to the buyer. The various marketing activities are:
i. Product Planning:
It is concerned with the following-
a. Deciding on the products to be manufactured.
b. New product development.
c. Product alternation.
d. Product diversification.
e. Product elimination.
f. Branding.
g. Packaging.
h. Handling various phases in product life cycle.
ii. Pricing:
Price determination is yet another task of the marketer. Pricing is governed by a number of objectives like target, return on investment, maximizing market share, meeting competition, preventing competition, etc. There are different methods of pricing the product. Marketing management has to decide the right pricing method in the light of factors influencing pricing decisions.
iii. Physical Distribution:
it includes choice of channels of distribution, storage, identification of source of supply, transportation, location of warehouse decisions, movement of goods within the facility, etc.
iv. Promotion:
Marketer has to decide on the promotional measures which would stimulate demand for the products and to enhance the volume of sales. A number of tools used for promotion include advertising, personal selling, sales promotion and public relations.
3. Financial Management:
The main focus of financial management is to manage financial resources of the organization. Finance is the life blood of an organization and is needed for carrying on business, achieving growth and development, and protecting its identity in the changing environment. It comprises the following:
i. Estimation of funds required for the survival and growth of the business.
ii. Calculation of cost of capital.
iii. Mobilization of funds.
iv. Determining capital structure.
v. Determining the level of leverage.
vi. Managing current assets.
vii. Dividend decisions.
viii. Selection of appropriate sources of funds.
ix. Ensuring proper utilization and allocation of raised funds.
4. Human Resource Management:
This involves planning, organizing and controlling the procurement, development, compensation and maintenance of human resources in an enterprise. It includes the following activities:
i. Manpower planning.
ii. Recruitment and selection.
iii. Job analysis.
iv. Training and development.
v. Performance appraisal.
vi. Compensation and promotion.
vii. Employee welfare.
viii. Maintenance of personnel record.
5. Office Management:
Office management is the central point of the business management. In fact, all the activities, performance, directions and policy implementation are directed and controlled over this focal point. It manages and maintains all the records and accounts relevant to different sections and departments of the organization
6. Sales Management:
Sales management includes the recruitment and selection of sales employees, their training, supervising their work and the evaluation of execution of work. Sales management is also an important part of business. It aims to formulate sales plans, policies and programmes and to determine simple and effective sales procedures. It also manages and develops sales promotion and advertising tasks etc.
7. Communication Management:
According to Newman and summer – ‘Communication is an exchange of facts, ideas, opinions or emotions from one person to another.’ The communication management organizes a mutual process to make more reliable and integrated relations.
8. Environmental Management:
It analyses and evaluates different roles of environmental factors and their effects on the working and performance of the business. It develops and manages various measures and devices to make better environmental situation.
9. Quality Management:
Basically the concept of total quality is the notion that is essential in all the functions of business and its allied activities. It aims to manage specialization, raise productivity, better performance, create reliability in product and services, optimum utilization of resources and raise the level of customer- satisfaction etc.
10. Research and Development Management:
With the emerging issues like innovations, changed environment, technological upgradation, professionalization, social values, service patterns and new behavioural approaches, there is a need to manage the research investigation and organise the developmental activities.
11. Purchase Function:
Traditionally, purchasing is considered a part of the production function. But in big organisations, there may be a separate department to perform some complicated purchase activities such as inviting tenders, choosing the sources of supply, making transport arrangements and import of raw materials and machines and equipment.
12. Legal Function:
In big organizations, a legal department may be organized to ensure rules and regulations and also to give advice to the management in case of disputes with the customers, suppliers and even government over various commercial matters.
Q7) Write a note on the evolution of management thought.
Or, Write a note on the different approaches of management.
A7) Management is probably a concept as old as the human civilization. Management has been growing with the development of social, economic, political and scientific institutions. The Industrial Revolution gave rise to the necessity of developing a theory of management. For the purpose of study, the management thought is divided into three stages, each covering different period and ideology of the contributors. These stages are discussed in brief below:
1. The Classical Theory/Approach of Management
i. Bureaucratic Model of Max Webber, introduced around 1900.
ii. Scientific Management of F. W. Taylor, forwarded around 1910.
iii. Process Management advocated by Henry Fayol around 1910.
2. The Neo- Classical Theory/Approach
i. Human Relations Movement propagated by Elton Mayo and Roethlisberger, around 1930.
ii. Behavioral Sciences Movement introduced by A. Maslow, McGregor around 1940.
3. The Modern Management Theories/Approaches
i. Quantitative Approach developed by Taylor around 1950.
ii. Systems Approach developed after 1950 by Boulding, Johnson and others.
iii. Contingency Approach developed by Lorsch, Lawrence and others.
The earlier records of the Egyptians, Greeks and Romans show the use of management in one form or the other. The formal organizational system used in Roman Catholic Church is a unique example of using managerial techniques. The military organizations have also been using management tools to improve the moral of troops and using communication channels for messages. However, it was only in the second half of the 18th century that James Watt Jr., Boulton, Robert Owen and Charles Babbage gave serious thought to problems of management. Inspite of contributions of many, it is only when Max Webber introduced Bureaucratic Model around 1900 that first systematic management theory is said to have emerged.
Then came scientific management, which adopted scientific and systematic approach to managerial problems.
i. The Bureaucratic Model
Max Webber, a German Sociologist, was the Chief exponent of the Bureaucratic Model. According to him, the recognition and exercise of authority is the fundamental question. Webber answered this question by separating three types of authority structures i.e. charismatic, traditional and bureaucratic. A charismatic leader’s authority is accepted by virtue of some exceptional innate qualities. The charisma remains with the leader and it is not necessary that the successor too has charisma. More often, the authority structure will thus become one, based on heredity or procedure and rules. Such an organization will become a ‘traditional or rational legal’ organization. When a charismatic leader dies and his son replaces him, the authority becomes part of leader’s role, not part of his personality. Bureaucratic organization is the most efficient form of organization in Webber’s views. He names it rational-legal; rational because specific objectives of the organization are laid down and organization is designed to achieve them and it is legal because authority stemmed from a clearly defined set of rules, procedures and roles.
ii. Scientific Management
F.W. Taylor investigated the effective use of human resources in the industrial organization, particularly at the shop level. He tried to find out the reasons for slow pace of work and suggested methods for improving it. Taylor, who is called the Father of Scientific Management, provided for a scientific basis for designing and performing various jobs.
F. W. Taylor’s scientific management:
F. W. Taylor is known as the Father of Scientific Management. Fredrick Winslow Taylor was an American, he worked for American steel. He was an engineer by profession and most of his work was concerned with experiments to find the best method of doing jobs.
According to F. W. Taylor, “Scientific Management is an art of knowing exactly what is to be done and the best way of doing it.”
Taylor advocated the ideas of scientific management by publishing in 1911 his famous book entitled “The principles of scientific management.” According to Taylor, management problems should be solved by experiments and scientific techniques rather than thumb rules or trial and error methods. Taylor’s principles were based on the following four areas:
Principles of Scientific Management:
1. Replacement of Rule of Thumb: According to this principle the manager should use scientific methods to determine every activity by the employee in the organization. For this he should consider the following points.
Instead of using trial and error method for determining the job use systematic way such as data collection, analysis of data and then drawing conclusions.
2. Scientific Selection, Training & Development of Worker: According to Taylor selection of employees is an important task before the manager. The Selection procedure should be perfect and systematic. For this purpose the following points should be considered.
3. Co-operation between Management and Employees: To achieve the objectives or goals there should be proper co-operations between the employees and management. The relations between them should be harmonious. Following points should be noted in this regard:
4. Division of Responsibility: While dividing the work there should be the division of responsibilities between the managers and the employees. This can be done by the following ways:
5. Mental Revolution: This principle focuses on the complete change in the attitude of the management and employees as regards their relations are concerned. For this change the following points should be taken in to account.
6. Maximum prosperity for Employer and Employees: This aim of scientific management is to give maximum prosperity to the employer and employee. However it is possible with the help of following points.
iii. Process Management
Henry Fayol, known as the Father of Process Management, wrote a book on General and Industrial Management in 1916 which is considered to be one of the best classics in management. His contributions may be classified under three categories: Classification of business activities, Functions of management and Principles of Management.
Classification of Business Activities
Henry Fayol observed that management was an activity common to all business undertakings. He divided all activities of a business enterprise into six categories:
Functions of Management
Fayol divided the key functions of management into five sub-categories:
Fayol observed that these functions or elements applied not only to business enterprises but also to political, religious, philanthropic or other undertakings.
General Principles of Management
Fayol suggested 14 principles of management that are universally accepted guidelines for managers to perform their job according to their responsibility. These management principles are explained below:
1. Division of Work - According to this principle, the whole work is divided into small tasks. Work is divided and assigned to employees as per their specialized knowledge in a particular field. This increases productivity and the efficiency of labor.
2. Authority and Responsibility - According to Henri Fayol, there should be a balance between Authority and Responsibility. Authority means the right of a superior to give orders to subordinates, while responsibility is the obligation for performance. Authority and responsibility must always go together, as a pair. If the authority is more than responsibility then chances are that a manager may misuse it. If responsibility is more than authority, he may feel frustrated.
3. Discipline - It is obedience, proper conduct and respect of authority. It is essential for the smooth functioning of all organizations. Discipline may be Self-discipline or it may be Enforced discipline. To establish discipline, good supervision and impartial judgment are needed.
4. Unity of Command - This principle states that each subordinate should receive orders and be accountable to only one boss. If an employee receives orders from more than one superior, it is likely to create confusion and conflict in the organization.
5. Unity of Direction - All related activities should be put under one group. There should be one plan of action for similar activities, and they should be under the control of one manager.
6. Subordination of Individual Interests to the General Interest- The interest of one individual or one group should not prevail over the general good. The individual interest should be given less importance, while the general interest should be given the most importance. If not, the organization will collapse.
7. Remuneration- Remuneration is the price for services received. Pay should be fair to both the employee and the firm. If an organization wants efficient employees and best performance, then it should have a good remuneration policy, giving maximum satisfaction to both employers and employees. It should include both financial and non-financial incentives. It should be based on a systematic attempt to reward good performance.
8. Centralization- In centralization, authority is concentrated in the hands of a few. However, in decentralization, the authority is distributed to all the levels of management. There should be a balance between centralization and decentralization. If there is complete centralization, then the subordinates will have no authority (power) to carry out their responsibility (duties). Similarly, if there is complete decentralization, then the superior will have no authority to control the organization. The degree to which centralization or decentralization should be adopted depends on the specific organization.
9. Scalar Chain- The chain of command or the scalar chain is the formal line of authority, communication, and responsibility within an organization. It is the line of authority from top to bottom of the organization. This chain implements the unity-of-command principle and allows the orderly flow of information from superiors to subordinates. Clear-cut chain of command ensures effective decision-making process and greater efficiency.
10. Order- There should be an order for all material/things and people in the organization. Order for things is called Material Order and order for people is called ‘Social Order’. Material Order refers to “a place for everything and everything in its place.” Social Order refers to the selection of the “right man in the right place”. Human and material resources must be in the right place at the right time, misplacement of which will lead to misuse and disorder in the organization.
11. Equity- The equity principle suggests that the managers/employers must be kind and equally fair to all subordinates/employees. Equity is a combination of kindness and justice. It creates a feeling of loyalty and devotion in the employees towards the organization.
12. Stability of Tenure of Personnel- Although it could take a lot of time, employees need to be given enough time to settle in their jobs. An employee needs time to learn his job and to become efficient. The employees should have job security because instability leads to inefficiency.
13. Initiative- Managers should encourage employees to make and execute their own plans. This is because an initiative gives satisfaction to the employees and brings success to the organization. It allows subordinates to chalk out a plan and do what it takes to make it work.
14. Esprit De Corps- Esprit de Corps means “Team Spirit”. Management should create unity, co-operation, and team-spirit among the employees. It is a great source of strength in the organization.
These principles are guidelines for every management function. The manager must refer and apply these 14 principles of management in order to reach the desired goals.
2. The Neo- Classical Theory/Approach
Neo-classical Theory deals with the human factor. Elton Mayo pioneered the human relations to improve levels of productivity and satisfaction. This approach was first highlighted by the improvements known as the ‘Hawthorne Experiments’ conducted at Illionois plant of Western Electric Company between 1927 and 1932. Elton Mayo and Mary Parker Follet are the main contributors of Human Relations Approach. Neo-classical approach also causes ‘Behavioral Science Management’ which is a further refinement of human relations approach.
Chester I. Bernard’s Contributions to Management
Chester Bernard was the president of new Jerray Bell Telephone Company. He served in various other organizations too. His important writings include: The Functions of Executive (1938), Organization and Management (1948) and Elementary Conditions of Business Morals.
His writings had important impact on human organization. In his organization theory, he adopted a sociological approach and in dealing with the functions of executives, he emphasized the importance of leadership and communication. Bernard divided organization into formal and informal. He said that informal organization is an important part of formal organization.
Bernard’s contribution towards the development of management may be described as follows:
1. Theory of Formal Organization: Barnard gave a theory of formal organization.
He defined it as “a system of consciously coordinated activities offered of two or more persons.” According to him organization consisted of human beings whose activities were coordinated and therefore becomes a system:
According to Barnard initial existence of organisation depends upon three elements:
(i) The willingness of persons to contribute efforts to the co-operative system
(ii) There should be an objective of co-operation
(iii) Proper communication system is necessary.
2. Organisational Equilibrium: Barnard suggested an equilibrium model to describe the balance achieved between the contributions of the members of an organisation and return contribution made by the organisation to the fulfillment of private goals of the members. Barnard treated organisation as separate from the environment where it works.
The persons working in the organisation have two roles—a personal role and an organisational role. There should be balance between what employees get out of the organisation (money, status, recognition, etc.) and what they contribute in form of time, knowledge, discomfort, production, etc.
3. Acceptance Theory of Authority: Barnard did not agree with the classical concept of authority where it comes from top to bottom. He said that authority comes from bottom. In his opinion authority is confirmed only when it is accepted by a person to whom it has been addressed. Disobedience of such a communication is a denial of authority.
According to Barnard the decision as to whether an order has authority or not lies with the person to whom it is addressed, and does not resides in persons of authority or those who issue these orders. Thus, in Barnard’s view, if a subordinate does not accept his manager’s authority, it does not exist.
A person will accept authority under following conditions:
(a) He can and does understand the communication;
(b) At the time of his decision he believes that it is not inconsistent with the purpose of the organisation;
(c) At the time of decision, he believes it to be compatible with his personal interest is a whole; and
(d) He is able (mentally and physically) to comply with it.
4. Functions of the Executive: Barnard postulated three types of functions for the executives in formal organisation set up.
These functions are:
(a) Maintaining proper communication in the organisation
(b) Obtaining essential services from individuals for achieving organisational goals
(c) Formulating purposes and objectives at all levels.
5. Informal Organisation: Barnard was of the opinion that both formal and informal organisations coexist in every enterprise. Informal organisation refers to those social interactions which do not have consciously co-ordinated joint purpose. This organisation helps to overcome the problems of formal organisation. Barnard suggested that execrates should encourage the development of informal organisation to bring cohesiveness in the organisation and also to serve as a means of communication.
3. The Modern Management Theories/Approaches
The modern management theories involve three streams:
i. Quantitative or Mathematical Approach
According to the mathematical theorists, if managing or organizing or planning or decision-making is a logical process, it can be expressed in mathematical symbols and relationships. The development of technology and the introduction of computers have brought mathematics and management closer to each other.
ii. Systems Approach
The systems approach looks upon management as a ‘system’ of an ‘organized whole’ made up of sub-systems integrated into a unity or orderly totality. The attention must be given to the overall effectiveness of the system rather than the effectiveness of any one sub-system in isolation. In systems approach, the whole organization is viewed as a system.
iii. Contingency or Situational Approach
According to J.W. Lorsch and P.R. Lawrence, management problems are different under different situations and need to be tackled as per the demand of the situation. One best way of doing may be useful for repetitive things but not for managerial problems. The contingency approach emphasizes the fact that what managers do in practice depends upon a given set of circumstances (a contingency & situation). According to this approach, managers should develop variable methods, tools or action plans as per the specific situation or contingencies as they develop.
Q8) What is Scientific Management? Discuss the principles of scientific management.
A8) F. W. Taylor is known as the Father of Scientific Management. Fredrick Winslow Taylor was an American, he worked for American steel. He was an engineer by profession and most of his work was concerned with experiments to find the best method of doing jobs.
According to F. W. Taylor, “Scientific Management is an art of knowing exactly what is to be done and the best way of doing it.”
Principles of Scientific Management:
1. Replacement of Rule of Thumb: According to this principle the manager should use scientific methods to determine every activity by the employee in the organization. For this he should consider the following points.
Instead of using trial and error method for determining the job use systematic way such as data collection, analysis of data and then drawing conclusions.
2. Scientific Selection, Training & Development of Worker: According to Taylor selection of employees is an important task before the manager. The Selection procedure should be perfect and systematic. For this purpose the following points should be considered.
3. Co-operation between Management and Employees: To achieve the objectives or goals there should be proper co-operations between the employees and management. The relations between them should be harmonious. Following points should be noted in this regard:
4. Division of Responsibility: While dividing the work there should be the division of responsibilities between the managers and the employees. This can be done by the following ways:
5. Mental Revolution: This principle focuses on the complete change in the attitude of the management and employees as regards their relations are concerned. For this change the following points should be taken in to account.
6. Maximum prosperity for Employer and Employees: This aim of scientific management is to give maximum prosperity to the employer and employee. However it is possible with the help of following points.
Q9) Discuss the contributions of Henry Fayol to management.
A9) Henry Fayol, known as the Father of Process Management, wrote a book on General and Industrial Management in 1916 which is considered to be one of the best classics in management. His contributions may be classified under three categories: Classification of business activities, Functions of management and Principles of Management.
Classification of Business Activities
Henry Fayol observed that management was an activity common to all business undertakings. He divided all activities of a business enterprise into six categories:
vii. Technical activities (production)
viii. Commercial activities (buying, selling and exchange)
ix. Financial activities (search for and optimum use of capital).
x. Security activities (protection of property and persons).
xi. Accounting activities (including statistics).
xii. Managerial.
Functions of Management
Fayol divided the key functions of management into five sub-categories:
vi. Planning
vii. Organizing
viii. Co-ordinating
ix. Commanding
x. Controlling.
Fayol observed that these functions or elements applied not only to business enterprises but also to political, religious, philanthropic or other undertakings.
General Principles of Management
Fayol suggested 14 principles of management that are universally accepted guidelines for managers to perform their job according to their responsibility. These management principles are explained below:
1. Division of Work - According to this principle, the whole work is divided into small tasks. Work is divided and assigned to employees as per their specialized knowledge in a particular field. This increases productivity and the efficiency of labor.
2. Authority and Responsibility - According to Henri Fayol, there should be a balance between Authority and Responsibility. Authority means the right of a superior to give orders to subordinates, while responsibility is the obligation for performance. Authority and responsibility must always go together, as a pair. If the authority is more than responsibility then chances are that a manager may misuse it. If responsibility is more than authority, he may feel frustrated.
3. Discipline - It is obedience, proper conduct and respect of authority. It is essential for the smooth functioning of all organizations. Discipline may be Self-discipline or it may be Enforced discipline. To establish discipline, good supervision and impartial judgment are needed.
4. Unity of Command - This principle states that each subordinate should receive orders and be accountable to only one boss. If an employee receives orders from more than one superior, it is likely to create confusion and conflict in the organization.
5. Unity of Direction - All related activities should be put under one group. There should be one plan of action for similar activities, and they should be under the control of one manager.
6. Subordination of Individual Interests to the General Interest- The interest of one individual or one group should not prevail over the general good. The individual interest should be given less importance, while the general interest should be given the most importance. If not, the organization will collapse.
7. Remuneration- Remuneration is the price for services received. Pay should be fair to both the employee and the firm. If an organization wants efficient employees and best performance, then it should have a good remuneration policy, giving maximum satisfaction to both employers and employees. It should include both financial and non-financial incentives. It should be based on a systematic attempt to reward good performance.
8. Centralization- In centralization, authority is concentrated in the hands of a few. However, in decentralization, the authority is distributed to all the levels of management. There should be a balance between centralization and decentralization. If there is complete centralization, then the subordinates will have no authority (power) to carry out their responsibility (duties). Similarly, if there is complete decentralization, then the superior will have no authority to control the organization. The degree to which centralization or decentralization should be adopted depends on the specific organization.
9. Scalar Chain- The chain of command or the scalar chain is the formal line of authority, communication, and responsibility within an organization. It is the line of authority from top to bottom of the organization. This chain implements the unity-of-command principle and allows the orderly flow of information from superiors to subordinates. Clear-cut chain of command ensures effective decision-making process and greater efficiency.
10. Order- There should be an order for all material/things and people in the organization. Order for things is called Material Order and order for people is called ‘Social Order’. Material Order refers to “a place for everything and everything in its place.” Social Order refers to the selection of the “right man in the right place”. Human and material resources must be in the right place at the right time, misplacement of which will lead to misuse and disorder in the organization.
11. Equity- The equity principle suggests that the managers/employers must be kind and equally fair to all subordinates/employees. Equity is a combination of kindness and justice. It creates a feeling of loyalty and devotion in the employees towards the organization.
12. Stability of Tenure of Personnel- Although it could take a lot of time, employees need to be given enough time to settle in their jobs. An employee needs time to learn his job and to become efficient. The employees should have job security because instability leads to inefficiency.
13. Initiative- Managers should encourage employees to make and execute their own plans. This is because an initiative gives satisfaction to the employees and brings success to the organization. It allows subordinates to chalk out a plan and do what it takes to make it work.
14. Esprit De Corps- Esprit de Corps means “Team Spirit”. Management should create unity, co-operation, and team-spirit among the employees. It is a great source of strength in the organization.
These principles are guidelines for every management function. The manager must refer and apply these 14 principles of management in order to reach the desired goals.
Q10) Discuss the contributions of Chester I. Bernard to Management.
A10) Chester Bernard was the president of new Jerray Bell Telephone Company. He served in various other organizations too. His important writings include: The Functions of Executive (1938), Organization and Management (1948) and Elementary Conditions of Business Morals.
His writings had important impact on human organization. In his organization theory, he adopted a sociological approach and in dealing with the functions of executives, he emphasized the importance of leadership and communication. Bernard divided organization into formal and informal. He said that informal organization is an important part of formal organization.
Bernard’s contribution towards the development of management may be described as follows:
1. Theory of Formal Organization: Barnard gave a theory of formal organization.
He defined it as “a system of consciously coordinated activities offered of two or more persons.” According to him organization consisted of human beings whose activities were coordinated and therefore becomes a system:
According to Barnard initial existence of organisation depends upon three elements:
(i) The willingness of persons to contribute efforts to the co-operative system
(ii) There should be an objective of co-operation
(iii) Proper communication system is necessary.
2. Organisational Equilibrium: Barnard suggested an equilibrium model to describe the balance achieved between the contributions of the members of an organisation and return contribution made by the organisation to the fulfillment of private goals of the members. Barnard treated organisation as separate from the environment where it works.
The persons working in the organisation have two roles—a personal role and an organisational role. There should be balance between what employees get out of the organisation (money, status, recognition, etc.) and what they contribute in form of time, knowledge, discomfort, production, etc.
3. Acceptance Theory of Authority: Barnard did not agree with the classical concept of authority where it comes from top to bottom. He said that authority comes from bottom. In his opinion authority is confirmed only when it is accepted by a person to whom it has been addressed. Disobedience of such a communication is a denial of authority.
According to Barnard the decision as to whether an order has authority or not lies with the person to whom it is addressed, and does not resides in persons of authority or those who issue these orders. Thus, in Barnard’s view, if a subordinate does not accept his manager’s authority, it does not exist.
A person will accept authority under following conditions:
(a) He can and does understand the communication;
(b) At the time of his decision he believes that it is not inconsistent with the purpose of the organisation;
(c) At the time of decision, he believes it to be compatible with his personal interest is a whole; and
(d) He is able (mentally and physically) to comply with it.
4. Functions of the Executive: Barnard postulated three types of functions for the executives in formal organisation set up.
These functions are:
(a) Maintaining proper communication in the organisation
(b) Obtaining essential services from individuals for achieving organisational goals
(c) Formulating purposes and objectives at all levels.
5. Informal Organisation: Barnard was of the opinion that both formal and informal organisations coexist in every enterprise. Informal organisation refers to those social interactions which do not have consciously co-ordinated joint purpose. This organisation helps to overcome the problems of formal organisation. Barnard suggested that execrates should encourage the development of informal organisation to bring cohesiveness in the organisation and also to serve as a means of communication.
Q11) What is social responsibility of management?
A11) Social responsibility of management implies the obligations of a business enterprise to protect the interests of the society. According to the concept of social responsibility, the objective of managers for taking business decisions is not merely to maximize profits or shareholders’ value but also to serve and protect the interests of other members of a society such as workers, consumers and the community as a whole.
Thus, Sachar Committee on Companies and MRTP Acts appointed by Government of India states, “In the development of corporate ethics we have reached a stage where the question of social responsibility of business to the community can no longer be scoffed at or taken lightly. In the environment of modern corporate economic development, the corporate sector no longer functions in isolation. If the plea of the companies that they are performing a social purpose is to be accepted, it can only be judged by the test of social responsiveness shown to the needs of the society”.
It may be noted that some Indian sociologists and economists relate the idea of social responsibility of business to the Gandhian concept of trusteeship. According to Mahatma Gandhi, capitalist class owns wealth or capital as trustees of the society. The resources and capital they use for production of goods and services, according to him, should be used not to maximize profits for them but for the larger benefit of the society.
The concept of social responsibility as used in management science is that businesses should maximise their profits subject to their working in a socially responsible manner to promote the interests of the society. Their business activities should not harm other groups such as consumers, workers, and public at large. Working in harmony with the community and environment around us and not cheating our customers and workers we might not gain anything in the short run but in the long term it means greater profits and shareholders’ value’.
Let us discuss the responsibility of business towards various stakeholders.
1. Responsibility to Shareholders:
In the context of good corporate governance, a corporate enterprise must recognise the rights of shareholders and protect their interests. It should respect shareholders’ right to information and respect their right to submit proposals to vote and to ask questions at the annual general body meeting.
The corporate enterprise should observe the best code of conduct in its dealings with the shareholders. However, the corporate Board and management try to increase profits or shareholders’ value but in pursuing this objective, they should protect the interests of employees, consumers and other stakeholders. Its special responsibility is that in its efforts to increase profits or shareholders’ value it should not pollute the environment.
2. Responsibility to Employees:
The success of a business enterprise depends to a large extent on the morale of its employees. Employees make valuable contribution to the activities of a business organisation. The corporate enterprise should have good and fair employment practices and industrial relations to enhance its productivity. It must recognize the rights of workers or employees to freedom of association and free collective bargaining. Besides, it should not discriminate between various employees.
The most important responsibility of a corporate enterprise towards employees is the payment of fair wages to them and provide healthy and good working conditions. The business enterprises should recognise the need for providing essential labour welfare activities to their employees, especially they should take care of women workers. Besides, the enterprises should make arrangements for proper training and education of the workers to enhance their skills.
However, it may be noted that very few companies in India follow many of the above good practices. While the captains of Indian industries generally complain about low productivity of their employees, little has been done to address their problems. Ajith Nivard Cabraal rightly writes, “It should perhaps be realised that corporations can only be as effective and efficient as its employees and therefore steps should be taken to implement such reforms in a pro-active manner, rather than merely attempting to comply with many labour laws that prevail in the country. This is probably one area where good governance practices could make a significant impact on the country’s business environment.”
3. Responsibility to Consumers:
Some economists think that consumer is a king who directs the business enterprises to produce goods and services to satisfy his wants. However, in the modern times this may not be strictly true but the companies must acknowledge their responsibilities to protect their interests in undertaking their productive activities.
Invoking the notion of social contract, the management expert Peter Drucker observes, “The customer is the foundation of a business and keeps it in existence. He alone gives employment. To meet the wants and needs of a consumer, the society entrusts wealth-producing resources to the business enterprise”. In view of above, the business enterprises should recognise the rights of consumers and understand their needs and wants and produce goods or services accordingly.
The following responsibilities of business enterprises to consumers are worth mentioning:
1. They should supply goods or services to the consumers at reasonable prices and do not try to exploit them by forming cartels. This is more relevant in case of business enterprises producing essential goods such as life-saving drugs, vegetable oil and essential’ services such as electricity supply and telephone services.
2. They should not supply to the consumers’ shoddy and unsafe products which may do harm to them.
3. They should provide the consumers the required after-sales services.
4. They should not misinform the consumers through inappropriate and misleading advertisements.
5. They should make arrangements for proper distribution system of their products so as to ensure that black-marketing and profiteering by traders do not occur.
6. They should acknowledge the rights of consumers to be heard and take necessary measures to redress their genuine grievances.
Despite the above responsibilities which are generally regarded as good marketing practices by management experts the business enterprises in India generally do not pay heed to them and as a result consumers are dissatisfied or disappointed in a large number of cases. There has been a growing awareness of consumer rights.
The organised movement to protect consumer rights which is termed as consumerism has been the result of the negligence of business enterprises to their responsibilities to consumers. Besides, due to the indifferent attitude of business enterprises to consumer rights, Government has been compelled to enact Consumer Protection Act to protect consumers’ rights and to prevent their exploitation by the businesses.
4. Obligation towards the Environment:
The foremost responsibility of business enterprises is to ensure that they should not damage the environment and for this purpose they should reduce as much as possible air and water pollution by their productive activities. They should not dump their toxic waste products in rivers and streams to avoid their pollution. Pollution of environment poses a great health hazard for the people and is a cause of several respiratory and skin diseases.
In economic theory pollution of environment is regarded as social cost that must be minimised. There is now a growing awareness towards reduction in environment pollution. According to the recent findings the climate change is occurring due to greater emission of carbon dioxide and other pollutants.
Therefore, the corporate enterprises should adopt high standards of environmental protection and ensure that they are implemented regardless of enforcement of any environment laws passed by the government. Many countries including India have passed laws to protect the environment but they are not properly and strictly enforced.
Business enterprises in their attempt to maximise profits recklessly and negligently pollute the environment. Therefore, it is required that government should take tough measures and enforce environment laws strictly if environment is to be protected.
5. Responsibility to Society in General:
Business enterprises have a lot of responsibility to the society at large.
1. Supplying goods and service which customer can’t or do not want to produce themselves.
2. To take appropriate measures to reduce level of pollution and adopt eco-friendly technologies.
3. To generate sufficient employment opportunities so as to make good contribution to the reduction of poverty in the country.
4. Respect the rights of workers and other employees and take appropriate measures to ensure their safety and to improve their working conditions.
5. To provide quality healthcare to their employees.
6. To invest adequately in the research and development so as to make innovations to improve their productivity.
7. Continually developing new process, goods and services.
8. Investment in new technologies as well as in the skills of employees.
9. Building up as well as spreading international standards, for example environmental practice.
10. Developing good practice in different areas such as environment and workplace safety.
The traditional view is that in performing this function businesses maximise profits or shareholders’ value and doing so they do not behave in any socially irresponsible way. In the present world where there are monopolies, oligopolies in product and factor markets and also there are externalities, especially detrimental externalities such as environment pollution by the activities of business enterprises maximisation of private profits does not always lead to the maximisation of social benefit. In fact in such imperfect market conditions, consumers are exploited by raising of prices much above the cost of production, workers are exploited as they are not paid fair wages equal to the value of their marginal product. Besides, there are harmful external effects to which are not given due considerations by private enterprises in making their business decisions. Therefore, there is urgent need to make business enterprises behave in a socially responsible manner and to work for promoting social interests.
Q12) What are values and ethics in management?
A12) Values and ethics in simple words mean principle or code of conduct that govern transactions; in this case business transaction. These ethics are meant to analyse problems that come up in day to day course of business operations. Apart from this it also applies to individuals who work in organisations, their conduct and to the organisations as a whole.
We live in an era of cut throat competition and competition breeds enmity. This enmity reflects in business operations, code of conduct. Business houses with deeper pockets, crush small operators and markets are monopolized. In such a scenario certain standards are required to govern how organizations go about their business operations, these standards are called ethics.
Business ethics is a wider term that includes many other sub ethics that are relevant to the respective field. Business ethics in itself is a part of applied ethics; the latter takes care of ethical questions in the technical, social, legal and business ethics.
Origin of Business Ethics
When we trace the origin of business ethics we start with a period where profit maximisation was seen as the only purpose of existence for a business. There was no consideration whatsoever for non-economic values, be it the people who worked with organisations or the society that allowed the business to flourish. It was only in late 1980’s and 1990’s that both intelligentsia and the academics as well as the corporate began to show interest in the same.
Nowadays almost all organisations lay due emphasis on their responsibilities towards the society and the nature and they call it by different names like corporate social responsibility, corporate governance or social responsibility charter. In India Maruti Suzuki, for example, owned the responsibility of maintain a large number of parks and ensuring greenery. Hindustan unilever, similarly started the e-shakti initiative for women in rural villages. Many organisations, for example, IBM as part of their corporate social responsibility have taken up the initiative of going green, towards contributing to environmental protection. It is not that business did not function before the advent of business ethics; but there is a regulation of kinds now that ensures business and organisations contribute to the society and its well-being. Nowadays business ethics determines the fundamental purpose of existence of a company in many organisations.