Reference Videos - bcom - second-year - marketing - unit 1 introduction - mahatma gandhi kashi vidyapith up

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Introduction: Nature and Scope of marketing; importance of marketing as a business function, and in the economy

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Introduction: Nature and Scope of marketing; importance of marketing as a business function, and in the economy

Marketing concepts- traditional and modern; selling Vs. Marketing; marketing mix

Consumer behavior and market segmentation: Nature, scope and significance of consumer behavior

Market segmentation- concept and importance; Bases for market segmentation