UNIT – I: Meaning, Importance and process of communication, Objectives of
communication, Need for communication, Barriers to communication
and Essentials of effective communication.
UNIT – II: Media and Types of communication, Verbal and Non-verbal
communication, Formal vs. Informal channels of communication.
UNIT – III: Techniques of group decision-making.
Committees: Meaning, Essentials, Advantages and Disadvantages and
Types of Committees.
Conferences: Meaning, Essentials, Importance and difference between
conference and committee.
UNIT – IV: Tips for clear writing, Drafting of effective business letter, kinds of
business letters (a) Esquires and Replies (b) Order and their execution
(c) Complaints and Adjustment (d) Collection letter (e) Sales letter and
Memo.
UNIT – V: Drafting of Notice, Agenda, Minutes, Report writing, Effective listening,
Speeches and Presentation, Interview and Modern technology of
business communication.
Management Principles and Practices
UNIT – I: Introduction:
Nature and Significance of management, Process of management,
Management’s administration, Functions and Principles of management,
Levels of management, Functional areas of management, Universality of
management, Managerial roles and Managerial skills.
UNIT – II: Planning and Decision Making:
Nature of planning, Components of planning, Principles of planning,
Importance and Process of planning, Planning in fast changing
environment, Types of planning, Limitations of planning and Making
planning effective.
Decision-Making – Nature and Process, Types of decisions, Rationality
and Creativity in decision making.
UNIT – III: Organizing:
Nature, Process, Significance, and Principles of organization,
Organization charts, Organization manual, Formal and Informal
organizations.
Span of management, Authority and Responsibility relationships.
UNIT – IV: Directing and Communication:
Concept, Nature, Principles and Techniques of directing.
Nature and Process of communication, Communication network,
Channels and Media of communication, Barriers in communication,
Making communication effective.
UNIT – V: Managerial Control:
Nature, Importance, Process and Types of control, Limitations of
control, Essentials of effective control system, Techniques of managerial
control and Emerging horizons in management.
Financial Accounting
UNIT – I: Nature, Objectives, Concepts, Conventions and Principles of accounting,
Double entry system, Journal, Ledger, Cash book and Trial balance.
Preparation of bank reconciliation statement.
UNIT – II: Concept of capital and revenue, Final accounts with adjustment.
Depreciation accounting.
UNIT – III: Accounts of Non-Trading Institutions – Receipts and payment accounts,
Income and expenditure accounts, and Single entry system.
UNIT – IV: Accounting for Joint venture, Consignment accounts and Royalty
accounts.
UNIT – V: Branch accounts and Departmental accounts.
Business Mathematics
UNIT – I: Ratio and proportion, logarithms, Percentage, Average, Permutation and
Combination.
UNIT – II: Commission, Brokerage and Discount, Rates and taxes, Stocks and
Shares, Simple annuities, Present value and Discount, Simple and
Compound interest, Profit and loss account.
UNIT – III: Matrices: Addition, Subtraction, Multiplication of matrices, Inverse of
matrices, System of linear equations and its applications.
UNIT – IV: Functions, Types of functions, Applications of linear functions in
business, Simple equations, Quadratic equations, Simultaneous
equations and problems thereon.
UNIT – V: Differentiation of functions of single variable (excluding trigonometric
functions), Break-even analysis, Simple problems of maxima and
minima.
UNIT – I: Introduction:
Nature and Scope of business, Objectives of business, Classification of
business activities, Business system and Environment, Social
responsibilities of business.
UNIT – II: Promotion and Forms of Business Organization:
Concept and stages of promotion, Position and functions of promoter,
Promotion of new business, Forms of business organization - Sole
trader, Partnership, Joint stock company and Co-operative society.
UNIT – III: Location of Business and Business Risks:
Theories of industrial location, Factors affecting the location of industry,
Government policy towards the localization.
Concept of combination, Merits, Demerits and Types of combination.
Nature, Types and Causes of business risks.
UNIT – IV: Stock Exchanges:
Functions of stock exchanges, Method of trading on a stock exchange,
Speculation and stock exchange, Factors affecting, Regulation and
Control of stock exchanges, On-line Stock trading, Products and
Services.
UNIT – V: An Entrepreneurial Process:
Entrepreneurial Process, Emerging trades in business, Governments
support to BPO in India, Basic considerations in setting up a business
enterprises, Identification of business opportunity, Entrepreneurial
decisions and Outsourcing of different types of services.