Concept of strategy, Dimension of strategic decision, Levels
of strategy, Strategy from modes, Overview of process of strategic planning &
management.
Unit II
“Mission” vision, objective setting, Business definitions, summery statement of
strategy, Deducing strategy fraction & endeavours.
Unit III
Formulation of strategy, Components of environment & Environmental analysis,
analysis of internal capabilities using different approaches, Strengths, Weakness,
Opportunities, Threats (SWOT Analysis).
Unit IV
Strategic alternatives for growth, stable combinations & inter-national strategies.
Choice of Strategies, Generic Business Strategies, Portfolio Analysis, Overview of
Implementation Aspects.
SUGGESTED READINGS
Kazmi, Azhar - Business Policy
Keneth, A. Andrews - Concept of Corporate Strategy
Igor, M. Ansoff - Business Strategy
Christensen - Business Policy Text and Cases
Gluhck, William F. - Business Policy Strategy

BCH 603 GOVERNANCE & BUSINESS ETHICS

Unit-I Introduction ; Definition & nature Business ethics, Characteristics, Ethical
theories; Causes of unethical behaviour; Ethical abuses; Work ethics; Code of
conduct; Public good.
Unit-II Management of Ethics – Ethics analysis [ Hosmer model ]; Ethical dilemma;
Ethics in practice- ethics for managers; Role and function of ethical managers- the
Comparative ethical behaviour of managers; Code of ethics; Competitiveness,
organizational size, profitability, and ethics; Cost of ethics in Corporate ethics
evaluation. Business and ecological/environmental issues in the Indian context and
case studies.
Unit-III Ethic in Functional Area, Marketing, Finance, Human Resource and
Information Technology.
Unit-IV Environmental Ethics, Corruption and Gender Issues—Gender Ethics,
Harassment and Discrimination.

SUGGESTED READINGS:
Business Ethics and Corporate Governance: B.N.Gosh, TMH
Governance & Business Ethics: Bimal Jaiswal & Deepak Verma

BCH 604 CONTEMPRARY AUDIT

Unit I
Introduction: meaning and objectives of Auditing; Types of audit; Internal audit,
Audit Process: Audit programme; Audit and books Working papers and evidences;
consideration for commencing an audit, Routine checking and Test checking Intern
Check System: Internal Control, Internal auditing.
Unit II
Audit Procedure: Vouching; Verification of assets and liabilities. Audit of Limited
Companies: Company Auditor – Appointment, Powers, Duties and Liabilities.
Unit III
Auditing Standards- Appointment, Powers, Duties and Liabilities of Auditors. Board
Outlines of Company Audit and Auditor’s Report. Special Audit of banking
companies, Audit of educational institutions, Audit of insurance companies, Audit of
non-profit companies, When Fraud is suspected and . When a running a business is
proposed. Investigation; Divisible Profit and Dividend.
Unit IV
Recent trends in Auditing- Nature and Significance of Cost Audit, Tax Audit;
Management Audit and Computerized Audit.
SUGGESTED READINGS:
Principles and Practice of Auditing: R.G.Saxena
Principles and Practice of Auditing: T.R.Sharma

Code: BC302

BUSINESS FINANCE

Units-I

Business Finance- Nature and Scope, Financial Management –Nature and Scope, Financial goals;
Profit Vs. Wealth Maximization; Finance function- Investment, Financing and Dividend
Decisions, Capital Budgeting:- Meaning, Nature, Importance, Investment Decisions and its major
Evaluation criteria.

Units-II

Cost of Capital- Meaning importance, Calculation of Cost of Debt, Preference Shares, Equity
Shares and Retained Earnings, Combined (weighted) Cost of Capital. Capitalization- Meaning,
Over Capitalization, Theory of Capitalization. Capital Structure- Meaning determinants and
Theories.

Units-III

Dividend Policies: Issues in Dividend policies; Dividend models. Sources of Funds: Long Term
Funds, Short- term funds. Nature, significance and determinants of Working Capital.

Units-IV

Capital Market- (a) New Issue Market (b) Secondary market, Functions and role of Stock
Exchange (BSE, NSE), Important Provisions of SEBI (Listing procedure and legal requirements,
pricing and marketing of Public Issue). Money Market: Indian money markets- Composition and
Structure, Acceptance and Discount houses and Call money market.
REFERENCES:
1. Avadhani, V.A. : Finacial System
2. Bhalla, V.K. : Modern Working Capital Management
3. Brigham, E.F.Gapenski, L.C. : Financial Management- Theory and Practice
& Ehrhardt, M.C.
4. Chandra, Prasanna : Financial Management Theory and Practice
5. Khan, M.Y. & Jain, P. K. : Financial Management Text and Problems
6. Mclaney, E.J. : Financial Services. Business Finance Theory
and Practice
7. Pandey, I.M. : Financial Management
8. Van Horne, J.C. : Financial Management and Policy

Code: BC 303

ECONOMIC ENVIRONMENT

Unit-I

Indian Economic Environment: Concept, Components and Importance Economic Trends
(overview): Income; Savings and Investments, Industry; Trade and Balance of Payments, Money;
Finance; Prices.

Unit-II

Problems of Growth: Unemployment; Poverty, Regional Imbalances, Social Injustice; Inflation;
Parallel economy; Industrial sickness. The Current Five Years plan: Major policies; Resources
allocation.

Unit-III

Role of Government: Monetary and Fiscal Policy; Industrial policy; Industrial licensing.
Privatization; Devaluation; Export-Import Policy; Regulation of Foreign Investment;
Collaboration in the light of Recent Changes.
Unit-IV

International Environment: International Trading Environment (overview): Trends in the World
Trade and The problems of Developing Countries; Foreign Trade and Economic Growth;
International Economic Groupings; International Economic Institutions. GATT, WTO, UNCTAD
World Bank, IMF, GSP, GSTP; Counter Trade.
REFERENCES:
1. Agrawal, A.N. : Indian Economy
2. Dutta, R.& Sunderam, K. P.M. : Indian Economy
3. Khan, Farooq A. : Business and Society
4. Mishra, S.K. and Puri, V.K. : Indian Economy
5. Mishra : Bhartiya Artha Vyavastha
6. Sunderam & black : The International Business Environment

Code: BC 304

ENTREPRENEURSHIP AND SMALL BUSINESS

Units-I

Entrepreneurship: Concept, Characteristics, Need, functions, Risk and Types of Risk.
Entrepreneur; Characteristics, Qualities, Functions, Types, Emergence of Entrepreneurial class.
Difference between Entrepreneurship & Entrepreneur. Difference between Entrepreneur &
Manager.
Theories of Entrepreneurship, Entrepreneurship & Environment.
Units-II

EDP – Meaning Need, Objective, steps, outline, achievements and training programme,
Institutions Established by the Government, Government Assistance and incentives.
Women Entrepreneurship: Meanings, Characteristics, Qualities, Problems, Steps taken to help
women entrepreneur.

Units-III

Promotion of a venture: Concepts of Projects, Project Identification, Formulation and Report,
Project Appraisal. Product Selection and Techniques.
Raising of funds: Concept, Need, Types and Sources.
Units-IV

Small Business: Process of establishing Small Business, Nature, Objectives and Importance of
Small Business. Role of Financial Institutions in financing of small business, Infrastructural
facilities. Latest Government policy with regard to small business. Legal requirements for
establishment of new unit.
Entrepreneurial Consultancy process and methods, Monitoring techniques.
REFERENCES:
1. Desai, Vasant : Dynamics of Entrepreneurial Development
and Management
2. Desai, Vasant : Organisation and Management of small Scale Industry
3. Desai, A.N. : Entrepreneurship and Environment
4. Dvrcker, Perer : Innovation and Entrepreneurship
5. Gupta, C.B. : Entrepreneurship Development
6. Kenneth, P.Van : Entrepreneurship and small Business Management
7. Pareek, Udai & Ven : Developing Entrepreneurship book on Learning System
Kateswara, Rao, T
8. Shukla, M.B. : Entrepreneurship and small Business Management
9. Scholl Hammer & Kuril off : Entrepreneurship Change and small Business
Management
10. R.C.Agrawal : Udyamita Vikas.(Hindi)
11.Entrepreneurship Development :S.S. Khanka

Code: BC 306-B

GOODS & SERVICES TAX (GST)

Unit-I

Indirect Tax: Meaning, Features, difference between direct & Indirect Tax Types of indirect tax
before GST, Shortcoming of Indirect Tax system during pre GST Era. GST: Meaning,
advantages, disadvantages, Evolution of GST, Structure of GST: CGST/IGST/SGST/UTGST,
Important definition under GST Act. Machinery under GST: GST council, GST network, GST
Authority. Concept of Supply: Meaning, Features, Types:, Inter -state, intra- state, mixed
composite, exempt supply.

Unit-II

Time of supply (TOS): Meaning, TOS of Goods & Services, TOS under Reverse Charge
Mechanism, Invoicing provisions, provisions related with changes in GST rate. Place of Supply
(POS): Meaning, POS of goods & service, intra state & Inter State supply. Value of Supply:
Meaning, provisions related with determination of value of supply of goods & services,
determination of GST liability.

Unit-III

Input Tax credit (ITC): Meaning, manner of utilization of ITC, Block credit, supply not eligible
for ITC, Matching, reversal & Reclaim of ITC. Payment under GST: Manner of Payment of
GST liability, concept of Electronic Cash, credit & liability ledger, refund of excess GST.
Return: Meaning, purpose & Importance, different type of return, due date of filing return.
Assessment under GST: Meaning, types-self assessment, provisional assessment, summary
assessment, best judgment assessment.

Unit-IV

Registration: Meaning, optional registration, compulsory registration, procedure for new
registration, amendment & cancellation of registration. Composition Scheme: condition &
restriction for composition scheme. Accounts & Records: manner of maintenance of accounts,
period of retention of relevant records, Invoice: format, types- debit & credit note, vouchers.
Audit: meaning, types-mandatory, departmental & special audit. Penalty under GST, E-way bill.
REFERENCES:
1. Agrawal, Raj. K; Advanced Handbook on GST.
2. Background Material on Model GST Law, Sahitya Bhawan Publications.
3. Bansal,K.M; GST a Customer’s Law, TAXMANN Publication(P)Ltd, University
Edition.
4. Chaudhary, Vashishtha ; Dalmia, Ashu; Girdharwal, “GST- A Practical Approach”,
Taxman Publication
5. Datey V.S., “GST Ready Reckoner”, Taxman Publication, New Delhi.
6. E- Resources & Latest GST Bill
7. Jha R. K. & Singh, P. K. “A Bird’s Eye view of GST”, Asia Law House
8. Majumder, Sumit Dutt “GST in India” 2nd edn. Centex Publications Pvt. Ltd.
9. Rastogi, Abhishek A., “GST- A Professional Guide” Taxman Publication.
10. Singhania, V.K; Students Guide to GST & Customers Law, TAXMANN
Publication (P) Ltd, University Edition.

INTERNATIONAL MARKETING

Unit-I
International Marketing: Nature, definition, and scope of international marketing:

Domestic marketing vs. international marketing. International marketing environment-
external and internal.

Unit-II
Identifying and Selecting Foreign Market: Foreign market entry mode decisions.
Product Planning for International Market: Product designing; Standardization vs.
adaptation;
Branding, and packaging; Labeling and quality issues; after sales service.

Unit-III
International Pricing: Factors influencing international price; Pricing process-process and
methods: International price quotation and payment terms.
Promotion of Product/Services Abroad: Methods of international promotion; Direct mail
and sales literature; Advertising; Personal selling; Trade fairs and exhibition.
Unit-IV
International Distribution: Distribution channels and logistics decisions; Selection and
appointment of foreign sales agents.
Unit- V
Export Policy and Practices in India : Exim policy-an overview; Trends in India’s foreign
trade; Steps in starting an export business; Product selection; Market selection; Export
pricing; Export finance; Documentation; Export procedures; Export assistance and
incentives.

Suggested Readings

1. Bhattacharya R.L. and Varshney B: International Marketing Management; Sultan Chand,
New Delhi.
2. Bhattacharya B : Expert Marketing Strategies for Success: Global Press, New Delhi.
3. Keegan W.J. Multinational Marketing Management; Prentice Hall, New Delhi.
4. Kriplani V: International Marketing; Prentice Hall New Delhi.
5. Taggart J.H. and Moder Mott M.C.: The Essence of International Business; Prentice Hall
New Delhi.
6. Kotler Phillip: Principles of Marketing : Prentice Hall New Delhi.
7. Payer Weather John international Marketing; Prentice Hall, NJ.
8. Caterora P.M. and Keavenay S.M. : Marketing an International Perspective; Erwin
Homewood, Illinois.
9. Paliwala, Stanley J. The Essence of International Marketing : Prentice Hall, New Delhi.

INDIRECT TAX LAW

Unit-1
Service tax – concepts and general principles, Charge of service tax and taxable services,
Valuation of taxable services, Payment of service tax and filing of returns, Penalties, CENVAT
Credit.
Unit-2
VAT – concepts and general principles, Calculation of VAT Liability including input Tax
Credits, Small Dealers and Composition Scheme, VAT Procedures
Unit-3
Central Excise Law in brief – Goods, Excisable goods, Manufacture and Manufacturer,
Valuation, CENVAT, Basic procedures, Export, SSI, Job Work
Unit-4
Basic concepts of customs law, Territorial waters, high seas, Types of custom duties – Basic,
Countervailing & Anti- Dumping Duty, Safeguard Duty, Valuation, Customs Procedures, Import
and Export Procedures, Baggage, Exemptions

Suggested Readings:
 SinghaniaVinod K. and Monica Singhania, Students’ Guide to Indirect Taxes,Taxmann
Publications Pvt. Ltd., Delhi.
 V.S. Datey. Indirect Tax Law and practice,Taxmann Publications Pvt. Ltd., Delhi, Latest
edition.
 Sanjeev Kumar. Systematic Approach to Indirect Taxes, Latest edition.
 S. S. Gupta. Service Tax -How to meet your obligationTaxmann Publications Pvt. Ltd.,
Delhi, Latest edition.
 GrishAhuja& Dr. Ravi Gupta, Indirect Taxes, Flair Publication Pvt. Ltd.

BUSINESS RESEARCH METHODS AND PROJECT WORK

Section A: Business Research Methods 50 Marks
Unit-1
Introduction: Meaning of research; Scope of Business Research; Purpose of Research –Exploration,
Description, Explanation; Unit of Analysis – Individual, Organization, Groups, and Data Series;
Conception, Construct, Attributes, Variables, and Hypotheses. Unit-2
Research Process: An Overview; Problem Identification and Definition; Selection of Basic Research
Methods- Field Study, Laboratory Study, Survey Method, Observational Method Existing Data
Based Research, Longitudinal Studies, Panel Studies
Unit-3
Measurement: Definition; Designing and writing items; Uni-dimensional and Multi-dimensional
scales; Measurement Scales- Nominal, Ordinal, Interval, Ratio; Ratings and Ranking Scale,
Thurstone, Likert and Semantic Differential scaling, Paired Comparison; Sampling –Steps, Types,
Sample Size Decision; Secondary data sources
Hypothesis Testing: Tests concerning means and proportions; ANOVA, Chi-square test and other
Non-parametric tests; Testing the assumptions of Classical Normal Linear Regression. Section B – Project Report Marks 50
Unit-4
Report Preparation: Meaning, types and layout of research report; Steps in report writing;
Citations, Bibliography and Annexure in report; JEL Classification

Suggested Readings:
 Chawla Deepak – Research Methodology – Vikash Publication
 Upagade&Shende – Research Methodology – S.Chand

FUNDAMENTALS OF INVESTMENT

Unit-I:
The Investment Environment - The investment decision process, Types of Investments – Commodities, Real Estate and Financial Assets, the Indian securities market, the market participants
and trading of securities, security market indices, sources of financial information, Concept of return
and risk, Impact of Taxes and Inflation on return.
Unit-II:
Fixed Income Securities - Bond features, types of bonds, estimating bond yields, Bond Valuation
types of bond risks, default risk and credit rating.
Unit-III:
Approaches to Equity Analysis: Introductions to Fundamental Analysis, Technical Analysis and
Efficient Market Hypothesis, dividend capitalization models, and price-earnings multiple approach to
equity valuation.
Unit-IV:
Portfolio Analysis and Financial Derivatives: (a) Portfolio and Diversification, Portfolio Risk and
Return. (b) Mutual Funds. (c) Introduction to Financial Derivatives, Financial Derivatives Markets in
India.
Unit-V:
Investor Protection – Role of SEBI and stock exchanges in investor protection; Investor grievances
and their redressal system, insider trading, investors’ awareness and activism.

Suggested Readings
 Bhalla – Fundamentals of Investment – S.Chand
 Pandian P. – Security Analysis & Portfolio Management – Vikash Publication
 Jones, C.P., “Investments Analysis and Management”, Wiley, 8thed.
 Prasanna, Chandra., “Investment Analysis and Portfolio Management”, Tata McGraw Hill.
 Rustogi, R.P., Fundamentals of Investment, Sultan Chand & Sons, New Delhi.
 Vohra, N.D., and B.R. Bagri, “Futures and Options”, McGraw Hill Publishing
 Mayo, An Introduction to Investment,Cengage Learning.

CORPORATE TAX PLANNING

Unit-1
Tax planning, tax management, tax evasion, tax avoidance; corporate tax in India, Types of
companies, Residential status of companies and tax incidence, Tax liability and minimum
alternate tax, Tax on distributed profits
Unit-2
Tax planning with reference to setting up of a new business; Locational aspect, nature of
business, form of organization; Tax planning with reference to financial management decision;
Capital structure, dividend including deemed dividend and bonus shares; Tax planning with
reference to sale of scientific research assets. Unit-3
Tax planning with reference to specific management decisions; Make or buy; own or lease;
repair or replace; Tax planning with reference to employees’ remuneration; Tax planning with
reference to receipt of insurance compensation; Tax planning with reference to distribution of
assets at the time of liquidation.
Unit-4
Special provisions relating to non-residents; double taxation relief; Provisions regulating transfer
pricing; Advance rulings; Advance pricing agreement
Unit-5
Tax planning with reference to business restructuring: - Amalgamation, Demerger, Slump sale, Conversion of sole proprietary concern/partnership firm into company, Conversion of company into
LLP, Transfer of assets between holding and subsidiary companies.

Suggested Readings:
 Singhania, Vinod K. and Monica Singhania. Corporate Tax Planning.Taxmann Publications
Pvt. Ltd., New Delhi.
 Ahuja, Girish. and Ravi Gupta. Corporate Tax Planning and Management. Bharat Law
House, Delhi.

 Acharya, Shuklendra and M.G. Gurha. Tax Planning under Direct Taxes. Modern Law
Publication, Allahabad.
 Mittal, D.P. Law of Transfer Pricing. Taxmann Publications Pvt. Ltd., New Delhi.
 IAS – 12 and AS – 22.
 T.P. Ghosh. IFRSs.Taxmann Publications Pvt. Ltd. New Delhi.