Chaudhary Charan Singh University, UP, General , Business Communication Syllabus

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Unit - 1 Introducing business communication

1.1 Introducing business communication

1.2 Basic form of communication

1.3 Communication models and process

1.4 Effective communication

1.5 Theories of communication

1.6 Audience analysis

1.7 Principles of effective communication

Unit - 2 Self – Development and Communication

2.1 Self – Development and Communication

2.2 SWOT analysis

2.3 Whole communication

2.4 Corporate communication

2.5 Formal and Informal Communication Network

2.6 Improving communication

2.7 Practices in business communication

2.8 Group discussions

2.9 Mock interviews

2.10 Seminars

2.11 Effective listening exercises

2.12 Reports writing

Unit - 3 Writing skills

3.1 Writing skill

3.2 Report writing

3.3 Oral presentation

3.4 Principles of oral presentation

3.5 Factors affecting presentation

3.6 Sales presentation

3.7 Training presentation

3.8 Conducting surveys

3.9 Speeches to motivate

3.10 Effective presentation skills

Unit - 4 Non–verbal aspects of communicating

4.1 Non –verbal aspects of communicating

4.2 Effective listening

4.3 Principles of effective listening

4.4 Factors affecting listening exercise

4.5 Oral written and video session

4.6 Interviewing Skills

Unit - 5 Modern Forms of Communicating

5.1 Modern Forms of Communicating

5.2 International Communication

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Other Subjects of first-year
Business economics
Business statistics
Business environment
Financial accounting
Business regulatory framework
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