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Mahatma Gandhi Kashi Vidyapith, UP, General , Business Communication Syllabus

Business Communication Lecture notes | Videos | Free pdf Download | Previous years solved question papers | MCQs | Question Banks| Syllabus

Unit - 1 Introducing Business Communication

UnitI

Introducing Business Communication

1.1 Introducing Business Communication Basic forms of Communicating Communication Models and processes Principles of Effective Communication Theories of Communication Audience Analysis.

1.2 SelfDevelopment and Communication Development of Positive Personal Attitude SWOT Analysis Whole Communication.

Unit - 2 Corporate Communication

UnitII

Corporate Communication

2.1 Corporate Communication Formal and Informal Communication Networks Grapevine Barriers in Communication Improving Communication.

2.2 Practices in Business Communication Group discussion Mock interviews Seminars Effective Listening Exercises Individual and Group Presentations and Report Writing.

Unit - 3 Writing skills

UnitIII

Writing skills

3.1 Writing skills planning business messages Rewriting and editing the first draft Reconstructing the final draft

3.2 Business letters and memo formats Appearance request letters good news and Bad news letter Persuasive letters Sales letters Collection letters Office Memorandum.

3.3 Report writing Introduction to a Proposal Short report and Formal report Report Preparation.

3.3 Oral Presentation Principles of Oral Presentations Factors affecting Presentation Sales Presentation Training Presentation Conducting Surveys Speeches to Motivate Effective Presentation Skills.

Unit - 4 Non-Verbal Aspects Of Communication

Unit 4

Nonverbal aspects of Communication

4.1 Nonverbal aspects of Communication Body language. Kinesics Proxemics Para language

4.2 Effective listening Factors affecting Listening Exercises Oral Written and Video Sessions Interviewing skills Appearing in Interviews Conducting Interviews Writing Resume and Letter of Application.

4.3 Modern forms of communicating Fax Email Video Conferencing etc.

4.4 International Communication Cultural Sensitiveness and Cultural Context Writing and presenting in international situations Intercultural factors in Interactions.