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Unit - 1 International Marketing

Unit 1

International marketing

1.1 International Marketing Nature definition and scope of international marketing

1.2 Domestic marketing vs. International marketing

1.3 International marketing environment external and internal

Unit - 2 Identifying And Selecting Foreign Market

Unit 2

Identifying and selecting foreign market

2.1 Identifying and Selecting Foreign Market Foreign market entry mode decisions

2.2 Product Planning for International Market Product designing Standardization vs. Adaptation

2.3 Branding and packaging Labeling and quality issues after sales service.

Unit - 3 International Pricing

Unit 3

International pricing

3.1 International Pricing Factors influencing international price Pricing processprocess and methods International price quotation and payment terms.

3.2 Promotion of ProductServices Abroad Methods of international promotion

3.3 Direct mail and sales literature Advertising Personal selling Trade fairs and exhibition

Unit - 4 International Distribution

Unit 4

International distribution

4.1 International Distribution Distribution channels and logistics decisions Selection and appointment of foreign sales agents.

Unit - 5 Export Policy And Practices In India

Unit 5

Export Policy and Practices in India

5.1 Export Policy and Practices in India Exim policyan overview Trends in India’s foreign trade Steps in starting an export business Product selection Market selection Export pricing Export finance Documentation Export procedures Export assistance and incentives.

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Other Subjects of third-year
Business policy
Business finance
Contemprary audit
Indirect tax laws
Economic environment
Corporate tax planning
Business research methods
Fundamentals of investment
Goods & services tax (gst)
Money and financial system
Governance & business ethics
Entrepreneurship and small business
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