Ranchi University, Jharkhand, General Semester 1, Business Communication Syllabus

BUSINESS COMMUNICATION

Unit I: Introduction

Nature, Process and Importance of Communication, Types of Communication (verbal and Non Verbal), Different forms of Communication. Barriers to Communication 

Unit II: Business Correspondence

Letter Writing, presentation, living quotations, Sending quotations, Placing orders, inviting tenders, Sales Letters, claim & adjustment letters and social correspondence. 

Unit III: Report Writing

Identify the types of reports, define the basic format of a report, identify the steps of report writing, determine the process of writing a report, Apply citation rules in reports. 

Unit IV: Business language and presentation

Importance of business language, Common Errors in English, Oral Presentation Importance, Characteristics, Presentation Plan. 

Unit V: Technology and Business Communication

Role, effects and advantages of technology in Business Communication like email, text messaging, instant messaging and modern techniques like video conferencing, social networking, Strategic importance of e- communication. 

Suggested Readings: 

• Lesikar, R.V. & Flatley, M.E.; Basic Communication Skills for Empowering the Internet Generation, Tata McGraw Hill Publishing Company Ltd. New Delhi. 
• Bovee, and Thrill, Business Communication Today, Pearson Education 
• Shirley Taylor, Communication for Business, Pearson Education 
• Locker and Kaczmarek, Business Communication: Building Critical Skills, TMH