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Ranchi University, Jharkhand, General Semester 1, Business Studies Syllabus
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Unit - 1 Foundation Of Indian Business
Unit 1
Foundation of Indian Business
1.1 Indian Experience of Liberalization and Globalization
1.2 Technological Innovations and Skill Development
1.3 ‘Make in India’ Movement
1.4 Social responsibility and ethics
1.5 Emerging opportunities in business and ECommerce
Unit - 2 Business Enterprise
Unit 2
Business Enterprise
2.1 Sole Proprietorship
2.2 One Person Company
2.3 Joint Hindu Family Firm
2.4 Partnership Firm
2.5 Joint Stock Company
2.6 Cooperative Society
Unit - 3 The Process Of Management
Unit 3
The Process of Management
3.1 Planning
3.2 Decision Making
3.3 Organising Basic Consideration Departmentation – Functional Project Delegation and Decentralization of Authority
Unit - 4 Leadership
Unit 4
Leadership
4.1 Concept and Styles Modern Theory of Leadership
4.2 Motivation Concept and Importance Maslow Need Hierarchy Theory Herzberg Two Factors Theory
4.3 Control Concept and Process
4.4 Communication Process and Barriers
4.5 Change Management Resistance to change and strategies to manage change Conflict levels causes and resolution
Unit - 5 Conceptual Framework Of Marketing Management
Unit 5
Conceptual Framework of Marketing Management
5.1 Conceptual Framework of Marketing Management
5.2 Human Resource Management
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