The University of Burdwan, West Bengal, General Semester 1, Business Management Syllabus

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Unit - 1 Introduction

1.1 Concept of Management Need for Study Managerial Functions – An overview Coordination Essence of Managership

1.2 Evolution of the Management Thought Classical Approach – Taylor Fayol NeoClassical and Human Relations Approaches Behavioural Approach Systems Approach Contingency Approach Concepts of MBO

Unit - 2 Planning and Strategic Planning

2.1 Planning Types of Plan – An overview to highlight the differences

2.2 Strategic Planning– Concept process Importance and limitations

2.3 Environmental Analysis and diagnosis internal and external environment – Definition Importance and Techniques Concepts of SWOTTOWSWOTSUP Competitor Analysis Business environment Concept and Components

2.4 Decisionmaking – concept importance Committee and Group Decisionmaking Process.

Unit - 3 Organizing

3.1 Concept and process of organising – An overview Span of management.

3.2 Different types of authority line staff and functional Decentralization Delegation of authority Formal and informal structure Principle of organizing

Unit - 4 Staffing and Leading

4.1 Staffing Concept Process

4.3 Leadership Concept Importance Theories of Leadership Likert’s scale theory Blake and Mouten’s Managerial Grid theory Trait Theory

Unit - 5 Control

5.1 Control Concept Process Limitations Principles of Effective Control

5.2 Major Techniques of Control Ratio Analysis ROI Budgetary Control EVA PERTCPM

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Other Subjects of Semester-1-
English
Financial accounting
Environmental studies
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