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University of Mumbai, Maharashtra
Marketing
Business Communication-I
University of Mumbai, Maharashtra, Marketing Semester 1, Business Communication-I Syllabus
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Unit - 1 Theory of Communication
UNIT 1
THEORY OF COMMUNICATION
1.1 MEANING AND DEFINITION
1.2 PROCESS OF COMMUNICATION
1.3 NEED FOR COMMUNICATION
1.4 FEEDBACK TYPES FORMS AND LEVELS
1.5 EMERGENCE OF COMMUNICATION AS A KEY CONCEPT IN THE IN CORPORATE AND GLOBAL WORLD
1.6 IMPACT OF TECHNOLOGICAL ADVANCEMENT ON COMMUNICATION
1.7 CHANNELS OF COMMUNICATION
1.8 OBJECTIVES OF COMMUNICATION
1.9 METHODS OF COMMUNICATION
1.10 BUSINESS ETIQUETTES
1.11 MODES OF COMMUNICATION
Unit - 2 Obstacles to Communication in Business World
UNIT 2
Obstacles to Communication in Business World
2.1 BARRIERS TO COMMUNICATION
2.2 LISTENING SKILLS
2.3 BUSINESS ETHICS
2.4 Human Rights Violations and Discrimination on the Basis of Gender Race Caste Religion Appearance and Sexual Orientation at the Workplace
2.5 PIRACY
2.5 INSURANCE
2.6 Child Labour
Unit - 3 Business Correspondence
UNIT 3
Business Correspondence
3.1MEANING OF BUSINESS CORRESPONDENCE
3.2 BUSINESS LETTER
3.3 BLOCK FORM AND INDENTED FORM FORMATS
3.4 WRITING EFFECTIVE EMAILS
3.5 SOP STATEMENT OF PURPOSE
3.6 JOB APPLICATION LETTER
3.7 RESUMECVBIODATA
3.8 JOB OFFER ACCEPTANCE LETTER
3.9 DEFINITION OF RESIGNATION LETTER
Unit - 4 Language and Writing Skills
Unit 4
Language and Writing Skills
4.1 Commercial Terms Used In Business Communication
4.2 What Is A Paragraph
4.3 Parts Of A Paragraph
4.4 Types of Paragraph
4.5 Steps to Compose A Good Paragraph
4.6 Paragraphs in Business Format
4.7 Steps For Paragraph Writing
4.8 Coherence and Cohesion
4.9 SelfEditing
4.10 Data Interpretation
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Other Subjects of Semester-1
Business law
Business statistics
Foundation course -i
Business economics - i
Foundation of human skills
Introduction to financial accounts
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