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Price: Importance of price in the marketing mix Factors, affecting price of a product/Service; Discount and rebates
Select any video to play
Product: Concept of product, Consumer and industrial goods
Product planning and development; Packaging role and functions
Brand name and Trade Mark
After Sales Services; Product Life cycle concept
Price: Importance of price in the marketing mix Factors, affecting price of a product/Service; Discount and rebates
