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Jiwaji University, Madhya Pradesh, General Semester 4, Marketing Management Syllabus
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Unit - 1 Introduction
Unit 1
Introduction
1.1 Evaluation of marketing concept
1.2 Features of integrated marketing concept
1.3 Modern concept of marketing
1.4 Concept and Functions of marketing management
1.5 Difference between marketing selling and retailing
1.6 Marketing mix
1.7 Marketing segmentation
Unit - 2 Consumer Behavior
Unit 2
Consumer Behavior
2.1 Concept of consumer behavior
2.2 Buying motives
2.3 Buyer behavior models
2.4 Concept of motivational research and Techniques of motivational research
2.5 Ethical marketing in India
Unit - 3 Product Planning
Unit 3
Product Planning
3.1 Meaning of product
3.2 Importance of a product
3.3 Components of product planning
3.4 Product classification
3.5 Products mix
3.6 Product line and Product life cycle
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