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Unit - 1 Introduction

Unit 1

Introduction

1.1 Nature and Scope of marketing importance of marketing as a business function and in the economy Marketing concepts traditional and modern selling Vs. Marketing marketing mix marketing environment

1.2 Consumer behavior and market segmentation Nature scope and significance of consumer behaviour Market segmentation concept and importance Bases for market segmentation

Unit - 2 Product

Unit 2

Product

2.1 Product Concept of product Consumer and industrial goods Product planning and development

2.2 Packaging role and functions Brand name and Trade Mark After Sales Services Product Life cycle concept

2.3 Price Importance of price in the marketing mix Factors affecting price of a productService Discount and rebates

Unit - 3 Distribution Channels And Physical Distribution

Unit 3

Distribution channel and physical distribution

3.1 Distribution Channels Concept and Role Types of distribution channels Factors affecting choice of a distribution channel

3.2 Retailer and whole seller physical distribution of goods Transportation warehousing Inventory control Order Processing

Unit - 4 Promotion

Unit 4

Promotion

4.1 Promotion Methods of promotion Optimum promotion mix Advertising media their relative merits and limitations Characteristics of an effective advertisement Personal Selling Selling as a career Classification of a successful sales person Functions of Salesman

Download GEN Second Year syllabus pdf
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Other Subjects of second-year
Income tax
Industrial law
Cost accounting
Operations research
Management accounting
International business
Organizational behaviour
Human resource management
Income tax laws and accounts
Banking operations management
Company laws and secretarial practices
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