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Strategic Marketing Management(SMM)
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Unit 1: Unit - 1 Introduction to Strategic Marketing Management
Unit - 1 Introduction to Strategic Marketing Management
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Unit 2: Unit - 2 Segmenting, Targeting, Positioning and Creation of Value in the context of Strategic Marketing
Unit - 2 Segmenting, Targeting, Positioning and Creation of Value in the context of Strategic Marketing
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Unit 3: Unit - 3 Strategic Decisions in Product, Services and Branding
Unit - 3 Strategic Decisions in Product, Services and Branding
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Unit 4: Unit - 4 Strategic Decisions in Pricing, Promotion and Distribution and strategic growth management
Unit - 4 Strategic Decisions in Pricing, Promotion and Distribution and strategic growth management
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