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Service Marketing(SM)
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Unit 1: Unit - 1 Introduction of service marketing
Unit - 1 Introduction of service marketing
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Unit 2: Unit - 2 Key elements of service marketing mix
Unit - 2 Key elements of service marketing mix
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Unit 3: Unit - 3 Managing quality aspects of service marketing
Unit - 3 Managing quality aspects of service marketing
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Unit 4: Unit - 4 Marketing of services
Unit - 4 Marketing of services
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